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leggings gefüttert damen winter

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Soft demand (-95.2% this quarter) — this niche doesn't clear our bar today.

Market size 48Growth 0Conversion 15Competition 89Returns 25Price range 62Avg price 67Brand share 66Review moat 31Quality gap 68

Competition

Great26%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good€14.04

avg listing price — sweet spot $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Price range

Good€5.83–€30.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€262K

€262K/yr · 1.6M searches

Review moat

Okay3,353.87

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.1%

return rate — above 6% kills the launch gate

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-95.2%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

38 rising

Sellers

47

Top-5 brand share

66%

Open market

30%

  • SINOPHANT18%
  • ineepor15%
  • BENNIES14%
  • Leafigure12%
  • AMIYOYO6%
  • baleaf4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€5K4%€10K6%€16K8%€21K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 82 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -95.2% search growth over the last 90 days.
150K100KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 108.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt25%

“Super bequeme Hose”

Gesamtgröße21%

“Passen Perfect”

Wärme12%

“super warm”

Qualität insgesamt9%

“Super Produkt”

Preis-Leistungs-Verhältnis6%

“Preiswerte lLeggings”

Weiches Gefühl4%

“softes Material”

Materialqualität3%

“material”

Transparenz2%

“Sitzt super und wird auch beim bewegen nicht transparent”

beworben Vs Tatsächliches Produkt2%

“Macht, was es soll”

Taschen/Abteilungen2%

“Sehr angenehm und mit den seitlichen Taschen super für Handy und Schlüssel”

What buyers complain about

Gesamtgröße14%

“Die Leggins fällt viel zu groß aus”

Qualität insgesamt8%

“Qualität ungenügend”

Transparenz5%

“keine transparente Strumpfhose, wie man sie eventuell erwartet”

Dicke5%

“Extrem dünnes Material,”

Nähen/Finish/Polieren4%

“Naht gerissen”

Wärme3%

“Nicht wirklich warm”

Haltbarkeit3%

“Hält genau zweimal tragen, danach sofort Löcher”

Dünn3%

“Fühlt sich etwas dünn an”

Lücke/Loch3%

“Hält genau zweimal tragen, danach sofort Löcher”

Farbe3%

“blöde Farbe”

Top return reasons

Gesamtgröße23%
Materialqualität13%
Transparenz10%
Dünn10%
Lücke/Loch6%
Länge5%
Qualität insgesamt4%
Farbe4%
Nähen/Finish/Polieren3%
Geruch3%