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55

leggings damen

Worth a look

Shows a fragmented shelf (top 5 take 24% of clicks), but weak search conversion (0.7%) keeps it on the watch list.

Market size 75Growth 15Conversion 9Competition 91Returns 26Price range 69Avg price 76Brand share 86Review moat 25Quality gap 68

Competition

Great24%

top-5 click share — an open shelf

Brand share

Great49%

top-5 brand share — no brand owns this niche

Avg price

Great€15.47

avg listing price — sweet spot $15–$100

Market size

Good€850K

€850K/yr · 7.6M searches

Price range

Good€5.14–€36.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Okay5.9%

return rate — above 6% kills the launch gate

Review moat

Bad4,655.35

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-19.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

41 falling

Sellers

139

Top-5 brand share

49%

Open market

46%

  • JOYSPELS15%
  • SINOPHANT12%
  • TNNZEET9%
  • Leafigure7%
  • VERO MODA6%
  • Deedlite5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€17K4%€34K6%€51K8%€68K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 113 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.2% search growth over the last 90 days.
450K350KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 3.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße27%

“Passt”

Komfort insgesamt26%

“Super bequeme Hose”

Qualität insgesamt10%

“Super Produkt”

Preis-Leistungs-Verhältnis6%

“Preis - Leistung super”

Materialqualität5%

“Super Material”

Weiches Gefühl4%

“softes Material”

Übung/Sporteignung2%

“Beste Sportleggings”

Transparenz2%

“blickdichtes Material”

Dehnbarkeit/Erweiterbarkeit/Elastizität2%

“Das Material ist sehr dehnbar”

beworben Vs Tatsächliches Produkt1%

“Ist wie im Photo”

What buyers complain about

Gesamtgröße17%

“Fällt klein aus”

Qualität insgesamt10%

“Qualität ungenügend”

Geruch5%

“Stinkt”

Transparenz5%

“Ganz blickdicht ist sie allerdings nicht”

Materialqualität5%

“Falsches Material”

Nähen/Finish/Polieren4%

“3mal tragen, an der Naht aufgerissen.”

Haltbarkeit3%

“Beim ersten Tragen kaputt”

Lücke/Loch3%

“Nähte offen Loch in der Hose”

Dicke3%

“Das Material ist dünn, wie bei einigen Strumpfhosen”

Dünn2%

“Material etwas dünn”

Top return reasons

Gesamtgröße28%
Materialqualität12%
Transparenz10%
Länge7%
Dünn6%
Lücke/Loch4%
Qualität insgesamt4%
Breite3%
Nähen/Finish/Polieren3%
Geruch3%