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59

lange kleider

Worth a look

Shows a fragmented shelf (top 5 take 8% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 4Growth 96Conversion 1Competition 98Returns 0Price range 88Avg price 95Brand share 95Review moat 37Quality gap 90

Competition

Incredible8%

top-5 click share — an open shelf

Growth

Incredible+148.2%

90-day search growth — must beat 0% to launch

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Avg price

Incredible€25.66

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great€10.30–€66.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,834.12

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€15K

€15K/yr · 577K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad16.9%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.

Brands

75 falling

Sellers

106

Top-5 brand share

36%

Open market

60%

  • AUSELILY16%
  • Amazon Essentials5%
  • CUPSHE5%
  • makabaky5%
  • GRECERELLE5%
  • Newshows4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€1482%€2963%€4444%€5921101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

All 301 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +148.2% search growth over the last 90 days.
50K30KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße29%

“Passt”

Komfort insgesamt11%

“Es sitzt sehr bequem”

Farbe8%

“Die schwarze Farbe sieht elegant aus”

Qualität insgesamt8%

“Sehr elegant und gute Qualität”

Materialqualität7%

“Schönes Material”

Form/Stil6%

“stylish”

Gewicht leicht4%

“Tolles leichtes Kleid”

beworben Vs Tatsächliches Produkt4%

“Es sieht aus wie auf den Fotos”

Taschen/Abteilungen2%

“Schönes Kleid mit Taschen”

Preis-Leistungs-Verhältnis2%

“Artikel Preis-Leistung toll”

What buyers complain about

Qualität insgesamt12%

“Wirkt billig”

Gesamtgröße12%

“Fällt sehr klein aus”

Farbe8%

“Der blauton ist etwas dunkler als erwartet”

beworben Vs Tatsächliches Produkt7%

“etwas anders als abgebildet”

Falten5%

“Kleid kommt komplett zerknittert an, sodass es schwierig ist zu bewerten ob einem da allein gefällt”

Geruch4%

“riecht extrem nach Chemie”

Schweißresistenz4%

“War Synthetik da schwitzt man am Strand”

Materialqualität3%

“Material sieht billig aus”

Produktzustand3%

“Gebrauchte Ware”

Länge3%

“Der Artikel ist zu lang”

Top return reasons

Gesamtgröße31%
Materialqualität14%
Farbe12%
Länge8%
Qualität insgesamt5%
beworben Vs Tatsächliches Produkt4%
Breite3%
Transparenz3%
Nähen/Finish/Polieren2%
Brustpassform2%