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langarmshirt jungen

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Soft demand (-30.1% this quarter) — this niche doesn't clear our bar today.

Market size 22Growth 10Conversion 13Competition 97Returns 32Price range 80Avg price 82Brand share 62Review moat 82Quality gap 33

Competition

Incredible13%

top-5 click share — an open shelf

Review moat

Great356.04

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€17.80

avg listing price — sweet spot $15–$100

Price range

Great€4.00–€62.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay5.1%

return rate — above 6% kills the launch gate

Market size

Bad€87K

€87K/yr · 465K searches

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-30.1%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

55

Top-5 brand share

68%

Open market

26%

  • Band of Rascals21%
  • NEXT18%
  • Haloumoning13%
  • NAME IT8%
  • TupTam7%
  • TWO SOON7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€8692%€2K3%€3K4%€3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 221 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.1% search growth over the last 90 days.
35K25KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Sep, Oct · busiest ÷ quietest = 6.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt31%

“SUPER QUALITÄT”

Gesamtgröße25%

“Passt”

Farbe5%

“Gute Qualität, schöne Farben”

Komfort insgesamt5%

“bieten einen hohen Tragekomfort – perfekt für den Alltag, Schule oder Sport.”

Preis-Leistungs-Verhältnis4%

“Prima Preis - Leistung”

Materialqualität4%

“Angenehmes Material und größengerecht”

Weiches Gefühl4%

“Shirts fühlen sich gut an”

beworben Vs Tatsächliches Produkt3%

“Produkt wie abgebildet”

Form/Stil2%

“So hat man direkt mehrere coole Outfits zur Auswahl”

Armpassform2%

“Die Ärmellängen passten super”

What buyers complain about

Gesamtgröße32%

“Achtung fällt eher klein aus”

Dünn12%

“Dünnes Material”

Dicke7%

“Super dünn”

Nähen/Finish/Polieren7%

“Furchtbare Qualität der Nähte”

Armpassform3%

“Nur die Arme sind zu lang”

Nacken fit3%

“am Hals sehr groß ausgeschnitten.”

Haltbarkeit3%

“Mittlerweile hängen bei allen 3 die Fäden herum und der Saum hat sich gelöst”

Ärmelpassform2%

“Ärmel eigentlich schon zu kurz”

Länge2%

“Ihm gefiel die Länge nicht”

Preis-Leistungs-Verhältnis2%

“Preis Leistung stimmt leider nicht”

Top return reasons

Gesamtgröße51%
Breite12%
Dünn5%
Ärmelpassform5%
Farbe4%
Materialqualität4%
Länge3%
Qualität insgesamt3%
Transparenz2%
Armpassform2%