lacoste sonnenbrille herren
Worth a lookShows demand growing +104.5% this quarter, but weak search conversion (0.9%) keeps it on the watch list.
Growth
Great+104.5%90-day search growth — must beat 0% to launch
Avg price
Great€66.59avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Price range
Good€9.59–€126.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,729.56avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Returns
Okay5.5%return rate — above 6% kills the launch gate
Market size
Bad€81K€81K/yr · 129K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
20 rising
Sellers
79
Top-5 brand share
86%
Open market
11%
- Ray-Ban47%
- Boss15%
- Tommy Hilfiger10%
- Lacoste7%
- HUGO7%
- Calvin Klein Jeans3%
- Open — no brand owns it (14 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 77 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Boss 0665/S/IT BLACK SILVER/GREY SHADED 57/16/145 Herrenbrillen Sonnenbrillen
Boss€70.104.1★224 rev
Ray-Ban Unisex Rb4171 Sonnenbrille Schwarz (Gestell: Schwarz Gläserfarbe: Grau Verlauf 622/8g) Medium (Herstellergröße: 54) EU
Ray-Ban€85.884.5★6,589 rev
Ray Ban Sonnenbrille Large Gunmetal/ G-15 XLT (58)
Ray-Ban€96.864.5★7,839 rev
Boss Sonnenbrillen 1035/S Matte Black/Grey Shaded 64/15/140 Herren
Boss€86.694.0★159 rev
Ray-Ban Unisex Justin Sonnenbrille Schwarz Gummi / Graue Gradient 55 mm EU
Ray-Ban€98.014.3★4,176 rev
Newest
by launch date
BitME Solutions Sonnenbrille Herren Polarisiert UV400 Schutz Pilotenbrille für Männer Rechteckiges Design Ideal zum Autofahren & Business Inkl. Etui Silber
BitME Solutions€15.7036 rev
Kapten & Son Sonnenbrille Manila Transparent Grey Black | Sonnenbrille Damen & Herren Schwarz mit Sonnen- und UV-Schutz | Stylische runde Gläserfrom | Unisex Sunglasses
Kapten & Son€73.3939 rev
Lacoste Mens Sunglasses L882S/N - Blue
Lacoste€46.86821 rev
Calvin Klein Jeans Mens Sunglasses CKJ21623S/N - Black
Calvin Klein Jeans€61.676 rev
Lacoste Mens Sunglasses L6076S - Matte Burgungy with Solid Blue Lens
Lacoste€57.252 rev
Trending
90-day click momentumBitME Solutions Sonnenbrille Herren Polarisiert UV400 Schutz Pilotenbrille für Männer Rechteckiges Design Ideal zum Autofahren & Business Inkl. Etui Silber
BitME Solutions€15.704.3★
Calvin Klein Jeans Mens Sunglasses CKJ24603S/N - Matte Black with Lens
Calvin Klein Jeans€47.465.0★
Calvin Klein Jeans Mens Sunglasses CKJ25621S - Matte Blue with Solid Blue Lens
Calvin Klein Jeans€38.733.7★
Lacoste Mens Sunglasses L6078S - Transprent Sand with Solid Green Lens
Lacoste€57.063.5★
Lacoste Mens Sunglasses L6076S - Matte Burgungy with Solid Blue Lens
Lacoste€57.255.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +104.5% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 10.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Passt perfekt”
“Preislich gut”
“super Tragecomfort”
“Die Brille selbst wirkt leicht”
“* **Elegantes Retro-Design:** Der Rahmen kombiniert klassische Elemente mit einem modernen Touch, was die Brille zu einem modischen Accessoire für verschiedene Anlässe macht”
“Doppelt hält besser”
“Artikel wie beschrieben”
“Stylischer Look mit Sonnenschutz”
“Angenehme Farbgebung”
What buyers complain about
“Plastikschrott”
“Brillenglas Beschichtung löst sich ab - nur einmal 15 Min getragen”
“Zu gross”
“Dünner rahmen”
“Schon Farbe weg”
“Sehr enttäuschend für den Preis”
“Das ist garnicht wie die Beschreibung und Photos”
“während der andere relativ schwergängig ist.”
“Leider ist auch immer mal Material dabei, das so garnicht zu gebrauchen ist”
“Im Freien nicht zu empfehlen”