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53

krügerrand

Worth a look

Shows low returns (0.0%), but soft demand (-54.6% this quarter) keeps it on the watch list.

Market size 95Growth 0Conversion 53Competition 74Returns 100Price range 2Avg price 0Brand share 25Review moat 98Quality gap 52

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Review moat

Incredible44.38

avg incumbent reviews — the moat a new listing must climb

Market size

Incredible€2.4M

€2.4M/yr · 64K searches

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Bad90%

top-5 brand share — brand-locked demand

Price range

Bad€9.08–€3417.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-54.6%

90-day search growth — must beat 0% to launch

Avg price

Bad€847.50

avg listing price — sweet spot $15–$100

Competition

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

11

Top-5 brand share

90%

Open market

7%

  • Goldstücke2468%
  • Argor-Heraeus7%
  • Albellion7%
  • Goldschulz5%
  • Unbekannt3%
  • PRINS JEWELS2%
  • Open — no brand owns it (6 brands, 7%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€95K8%€189K12%€284K16%€378K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)6 products missing review or click data not plotted

All 37 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -54.6% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Apr, Dec · busiest ÷ quietest = 3.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers complain about

Preis-Leistungs-Verhältnis100%

“135 euro zu teuer”

Top return reasons

beworben Vs Tatsächliches Produkt100%