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kolinski

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A small market ($2K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 1Conversion 4Competition 19Returns 32Price range 68Avg price 82Brand share 41Review moat 67Quality gap 88

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great€17.66

avg listing price — sweet spot $15–$100

Price range

Good€10.81–€23.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good826.5

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Returns

Okay5.1%

return rate — above 6% kills the launch gate

Competition

Bad77%

top-5 click share — a locked-up shelf

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad€2K

€2K/yr · 35K searches

Growth

Bad-48.9%

90-day search growth — must beat 0% to launch

Competition

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 rising

Sellers

46

Top-5 brand share

80%

Open market

16%

  • RTxdSA40%
  • ABYSTYLE20%
  • RRCRUHG11%
  • Shirtracer5%
  • NITAGUT4%
  • style33%
  • Open — no brand owns it (7 brands, 16%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€656%€1309%€19512%€2601101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 14 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -48.9% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 13.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Dicke100%

“Sieht aus wie auf dem Bild - auch eher dickerer Stoff - bin sehr zufrieden - man bekommt, was man sieht”

Top return reasons

Gesamtgröße57%
Qualität insgesamt9%
Farbe8%
Länge4%
Breite4%
Nähen/Finish/Polieren3%
Materialqualität2%
Gewicht schwer2%
Helligkeit/Glanz/Glühen2%
Schulterpassform2%