Skip to content
52

joop tasche

Worth a look

Shows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 79Growth 18Conversion 36Competition 77Returns 97Price range 61Avg price 81Brand share 0Review moat 66Quality gap 25

Returns

Incredible0.5%

return rate — above 6% kills the launch gate

Avg price

Great€84.35

avg listing price — sweet spot $15–$100

Market size

Great€1.1M

€1.1M/yr · 440K searches

Competition

Great38%

top-5 click share — an open shelf

Review moat

Good863.23

avg incumbent reviews — the moat a new listing must climb

Price range

Good€5.22–€143.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-13.8%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

3 falling

Sellers

50

Top-5 brand share

100%

Open market

0%

  • Joop!98%
  • GUESS1%
  • Strellson1%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€32K6%€64K9%€95K12%€127K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 39 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -13.8% search growth over the last 90 days.
20K15KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch72%

“Duft”

Preis-Leistungs-Verhältnis6%

“Preis war super”

Qualität insgesamt5%

“Schöne, qualitative Tasche”

Haltbarkeit3%

“Wahnsinnig gute Haltbarkeit”

Design insgesamt2%

“Schönes Design”

Komfort insgesamt2%

“angenehm auf der Haut”

beworben Vs Tatsächliches Produkt2%

“Ware wie vom Verkäufer beschrieben”

Farbe2%

“tiefes blau”

Gesamtgröße1%

“nicht zu groß”

Eignung heißes Wetter1%

“Ideal für den Sommer”

What buyers complain about

Geruch61%

“Stinkt fürchterlich”

Haltbarkeit8%

“Nach 4-Wochen Benutzung löst sich ein einer Ecke das Bändchen”

Produktzustand6%

“Benutzte Ware”

Gesamtgröße6%

“Es ist nur nicht für größere Portmonees geeignet”

Preis-Leistungs-Verhältnis5%

“wesentlich günstiger”

Gewicht schwer3%

“viel zu schwer”

Stärke2%

“Er war bereits von Anfang an merkwürdig "wackelig".”

Top return reasons

Geruch47%
Gesamtgröße22%
Produktzustand8%
beworben Vs Tatsächliches Produkt5%
Defekt Material/Teile4%
Farbe4%
Qualität insgesamt2%
Reißverschlussqualität2%
Nähen/Finish/Polieren1%
Länge1%