Skip to content
44

john deere

Skip it

Weak search conversion (1.0%) — this niche doesn't clear our bar today.

Market size 17Growth 25Conversion 12Competition 76Returns 94Price range 78Avg price 95Brand share 25Review moat 55Quality gap 21

Avg price

Incredible€26.36

avg listing price — sweet spot $15–$100

Returns

Great1.0%

return rate — above 6% kills the launch gate

Price range

Great€5.67–€50.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Review moat

Good1,281.64

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.0%

90-day search growth — must beat 0% to launch

Brand share

Bad90%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad€66K

€66K/yr · 256K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

13 falling

Sellers

56

Top-5 brand share

90%

Open market

8%

  • JOHN DEERE80%
  • Nostalgic-Art3%
  • Parforce Traditional Hunting3%
  • Baddery2%
  • Textilhandel Hering2%
  • donhobo2%
  • Open — no brand owns it (7 brands, 8%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€2K6%€4K9%€6K12%€8K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 44 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.
13K8KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 3.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt38%

“ordentliche Qualität”

Komfort insgesamt18%

“Guter Sitz, gute Qualität”

Gesamtgröße13%

“Passt super”

beworben Vs Tatsächliches Produkt10%

“Alles wie erwartet”

Geschenk Zweck10%

“Tasse und Verpackung super zum Verschenken”

Design insgesamt6%

“Design gefällt.”

Preis-Leistungs-Verhältnis3%

“Preis ok”

Materialqualität3%

“robuste Materialien”

What buyers complain about

Preis-Leistungs-Verhältnis100%

“nicht ganz günstig”

Top return reasons

Gesamtgröße64%
Farbe10%
Breite7%
Nähen/Finish/Polieren5%
Form/Stil3%
Füße fit3%
beworben Vs Tatsächliches Produkt2%
Produktzustand2%
Defekt Material/Teile2%
Geruch2%