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54

jogginganzug damen

Worth a look

Shows a fragmented shelf (top 5 take 10% of clicks), but weak search conversion (0.2%) keeps it on the watch list.

Market size 43Growth 5Conversion 3Competition 98Returns 18Price range 86Avg price 95Brand share 95Review moat 65Quality gap 86

Competition

Incredible10%

top-5 click share — an open shelf

Brand share

Incredible40%

top-5 brand share — no brand owns this niche

Avg price

Incredible€30.58

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great€5.83–€83.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good888.13

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€226K

€226K/yr · 3.7M searches

Returns

Bad7.8%

return rate — above 6% kills the launch gate

Growth

Bad-39.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.

Brands

78 falling

Sellers

173

Top-5 brand share

40%

Open market

57%

  • Consult-Tex13%
  • Desol10%
  • adidas7%
  • GRECERELLE5%
  • RMK4%
  • Litherday4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€2K2%€5K3%€7K4%€9K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 230 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -39.5% search growth over the last 90 days.
125K75KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße25%

“Alles passt”

Komfort insgesamt23%

“Super bequem”

Qualität insgesamt14%

“Super Qualität”

Preis-Leistungs-Verhältnis6%

“Preis. 32€ ist fair”

Materialqualität6%

“Super schönes Material,”

Weiches Gefühl4%

“So SOFTund SANFT”

beworben Vs Tatsächliches Produkt2%

“Wie erwartet”

Farbe2%

“Optisch ist es schlicht und elegant: nussbeige mit schmalen rotbraunen Streifen, nach meiner Beobachtung blickdicht und sehr formstabil”

Form/Stil2%

“super shape”

Übung/Sporteignung1%

“Beste Alltag Leggins”

What buyers complain about

Gesamtgröße27%

“Nächste mal grösser”

Qualität insgesamt8%

“Qualität ungenügend”

Materialqualität7%

“Absoluter Fehlkauf billig Material”

Dicke3%

“dünn”

Transparenz3%

“Durchsichtig”

Komfort insgesamt3%

“Stoff unangenehm und reines Plastikgefühl”

Dünn3%

“Fühlt sich etwas dünn an”

Haltbarkeit2%

“nach ein paar Mal tragen (im Februar 26) bereits verschlissen.”

Schweißresistenz2%

“Außerdem nur mit einem T-Shirt in der Hose tragbar, weil das Material am Bauch reibt”

Farbe2%

“Verliert Farbe”

Top return reasons

Gesamtgröße43%
Materialqualität12%
Länge8%
Transparenz5%
Qualität insgesamt5%
Dünn4%
Breite3%
Farbe3%
Lücke/Loch3%
Komfort insgesamt2%