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A small market ($10K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 74Conversion 7Competition 88Returns 52Price range 48Avg price 48Brand share 43Review moat 86Quality gap 45

Competition

Great27%

top-5 click share — an open shelf

Review moat

Great285.98

avg incumbent reviews — the moat a new listing must climb

Growth

Good+58.3%

90-day search growth — must beat 0% to launch

Returns

Good2.9%

return rate — above 6% kills the launch gate

Avg price

Okay€11.72

avg listing price — sweet spot $15–$100

Price range

Okay€7.56–€21.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad€10K

€10K/yr · 157K searches

Competition

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

18 falling

Sellers

19

Top-5 brand share

79%

Open market

18%

  • pojah36%
  • WOOD MEETS COLOR30%
  • Shirtoo6%
  • Tassenbrennerei4%
  • MAMAHUHU3%
  • hohololo3%
  • Open — no brand owns it (12 brands, 18%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€2876%€5759%€86212%€1K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)6 products missing review or click data not plotted

All 56 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +58.3% search growth over the last 90 days.
7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 11.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße32%

“Größe passgenau”

Qualität insgesamt23%

“Gute Quali”

Druckqualität14%

“Schöner Druck guter schnitt bequmes Material 100 % Baumwolle”

Materialqualität9%

“Material”

Weiches Gefühl9%

“Schönes weiches Tshirt”

Korrekt Inhalt5%

“Top, Artikel wie beschrieben”

beworben Vs Tatsächliches Produkt5%

“Top, Artikel wie beschrieben”

What buyers complain about

Gesamtgröße50%

“Das DIESE größere Größe trotz Messung dann 2 Größen zu klein ist, ist die absolute Frechheit”

Geruch25%

“anfangs ein leichter chemischer Geruch, der nach dem ersten Waschen aber sofort weg war.”

Top return reasons

Gesamtgröße62%
Farbe10%
Druckqualität6%
Qualität insgesamt4%
Preis-Leistungs-Verhältnis3%
Breite3%
beworben Vs Tatsächliches Produkt2%
Brustpassform2%
Länge1%
Lücke/Loch1%