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62

jeansjacke damen

Worth a look

Shows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 44Growth 78Conversion 8Competition 96Returns 0Price range 85Avg price 95Brand share 84Review moat 65Quality gap 84

Competition

Incredible18%

top-5 click share — an open shelf

Avg price

Incredible€30.86

avg listing price — sweet spot $15–$100

Price range

Great€12.78–€110.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great51%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Great+67.0%

90-day search growth — must beat 0% to launch

Review moat

Good910.23

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€236K

€236K/yr · 1.3M searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Returns

Bad13.1%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

47 rising

Sellers

135

Top-5 brand share

51%

Open market

44%

  • ONLY24%
  • Rock Creek9%
  • VERO MODA7%
  • ONLY Carmakoma6%
  • SWOAMER5%
  • s.Oliver5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€5K4%€9K6%€14K8%€19K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 162 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +67.0% search growth over the last 90 days.
50K30KPrime Day '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 9.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße35%

“Passt”

Qualität insgesamt10%

“Qualität super”

Komfort insgesamt8%

“Bequem und modern”

Farbe6%

“Farbe wie abgebildet”

beworben Vs Tatsächliches Produkt5%

“Entspricht dem Foto”

Form/Stil5%

“Sehr schöne Jacke bequem und modern”

Weiches Gefühl4%

“Material angenehm weich”

Preis-Leistungs-Verhältnis4%

“Preis/Leistung Super”

Materialqualität4%

“Material, Nähte usw. Wunderbar”

Dehnbarkeit/Erweiterbarkeit/Elastizität3%

“Guter Stretchanteil für Bewegungsfreiheit”

What buyers complain about

Gesamtgröße46%

“Die Ärmel sind extrem lang”

Ärmelpassform6%

“Die Ärmel sind allerdings eher kürzer”

Materialqualität4%

“Material nicht o.<k. Material entspricht nicht der bildlichen Darstellung”

Nähen/Finish/Polieren4%

“Die Nähte vorne sind sehr ungleich”

Geruch3%

“hat extrem nach Chemie gerochen”

Produktzustand2%

“Jacke war schon getragen”

Design insgesamt2%

“Schlecht verarbeitet”

Touch-/Tastensteuerung2%

“Knöpfe lassen sich schwer schliessen”

Dicke2%

“als Jeansstoff zu dünn”

beworben Vs Tatsächliches Produkt2%

“Angebot sah anders aus”

Top return reasons

Gesamtgröße50%
Länge12%
Farbe7%
Breite6%
Ärmelpassform6%
Geruch4%
Armpassform3%
Materialqualität2%
Schulterpassform2%
beworben Vs Tatsächliches Produkt2%