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hoodie jungen

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Soft demand (-60.0% this quarter) — this niche doesn't clear our bar today.

Market size 36Growth 0Conversion 14Competition 96Returns 20Price range 81Avg price 87Brand share 66Review moat 52Quality gap 40

Competition

Incredible16%

top-5 click share — an open shelf

Avg price

Great€19.69

avg listing price — sweet spot $15–$100

Price range

Great€6.74–€53.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Review moat

Good1,400.9

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€174K

€174K/yr · 816K searches

Returns

Bad7.2%

return rate — above 6% kills the launch gate

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-60.0%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

27 rising

Sellers

129

Top-5 brand share

65%

Open market

29%

  • JACK & JONES29%
  • Champion16%
  • adidas7%
  • Haloumoning7%
  • Amazon Essentials6%
  • Band of Rascals6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€3K4%€7K6%€10K8%€14K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 167 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -60.0% search growth over the last 90 days.
50K30KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt33%

“Super Qualität”

Gesamtgröße25%

“Passt”

Komfort insgesamt10%

“Sehr gemütlich top”

Preis-Leistungs-Verhältnis9%

“Tolle Leistung-Preis Verhältnis”

Farbe6%

“Der Pullover hat eine sehr gute Farbtiefe”

beworben Vs Tatsächliches Produkt2%

“Genau wie auf dem bild”

Form/Stil2%

“Sehr schöner Pullover, eher schmal geschnitten”

Materialqualität2%

“gute Material die Größe passt auch.”

Stärke1%

“Solide,”

Wärme1%

“Sehr warm”

What buyers complain about

Gesamtgröße25%

“Fallen kleiner aus”

Materialqualität15%

“Zu teuer für das schlechte material”

Qualität insgesamt9%

“Mittlere Qualität”

Dünn8%

“Sehr dünn”

Dicke5%

“Nicht ganz so dick wie manche andere”

Preis-Leistungs-Verhältnis5%

“Das Geld nicht wert”

Geeignet für Maschinenwäsche3%

“schnelles Peeling entsteht leider, auch beim auf links waschen”

Nähen/Finish/Polieren2%

“Bauchtasche nicht gut vernäht”

Taschen/Abteilungen2%

“Bauchtasche nicht gut vernäht”

Top return reasons

Gesamtgröße60%
Dünn7%
Materialqualität5%
Breite5%
Qualität insgesamt4%
Länge4%
Farbe3%
Ärmelpassform1%
Reißverschlussqualität1%
Armpassform1%