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53

holland trikot

Worth a look

Shows demand growing +691.6% this quarter, but a small market ($11K/yr) keeps it on the watch list.

Market size 3Growth 100Conversion 10Competition 59Returns 28Price range 92Avg price 95Brand share 9Review moat 99Quality gap 95

Growth

Incredible+691.6%

90-day search growth — must beat 0% to launch

Review moat

Incredible17.09

avg incumbent reviews — the moat a new listing must climb

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Incredible€41.65

avg listing price — sweet spot $15–$100

Price range

Great€12.43–€85.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Returns

Okay5.6%

return rate — above 6% kills the launch gate

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad97%

top-5 brand share — brand-locked demand

Market size

Bad€11K

€11K/yr · 33K searches

Competition

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

22

Top-5 brand share

97%

Open market

2%

  • NIKE53%
  • Kingdo18%
  • MAMUN9%
  • YuanDiann9%
  • KINGDO7%
  • G. Bierhoolen Holland Niederlande Sauf Trikot1%
  • Open — no brand owns it (2 brands, 2%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€4458%€89012%€1K16%€2K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted

All 32 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +691.6% search growth over the last 90 days.
25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 22.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt38%

“Gewohnte Nike Qualität”

Komfort insgesamt38%

“sehr angenehm zu tragen”

Waschechtheit25%

“Gute Qualität auch nach dem Waschen”

What buyers complain about

Materialqualität50%

“Material gefällt mir gar nicht”

Gesamtgröße50%

“Fällt viel zu klein aus”

Top return reasons

Gesamtgröße74%
Qualität insgesamt9%
Materialqualität4%
Preis-Leistungs-Verhältnis4%
Breite2%
Defekt Material/Teile2%
Fleckenbeständigkeit2%
beworben Vs Tatsächliches Produkt2%