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harry potter krawatte

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Soft demand (-80.7% this quarter) — this niche doesn't clear our bar today.

Market size 3Growth 0Conversion 58Competition 22Returns 44Price range 20Avg price 25Brand share 27Review moat 80Quality gap 37

Review moat

Great398.12

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.8%

return rate — above 6% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Avg price

Okay€9.05

avg listing price — sweet spot $15–$100

Competition

Bad74%

top-5 click share — a locked-up shelf

Price range

Bad€4.05–€17.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€11K

€11K/yr · 24K searches

Growth

Bad-80.7%

90-day search growth — must beat 0% to launch

Competition

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 flat

Sellers

43

Top-5 brand share

89%

Open market

9%

  • Seaehey47%
  • Cinereplicas29%
  • Aomig8%
  • WANTUSHUI3%
  • LILIKAI2%
  • Horolam2%
  • Open — no brand owns it (5 brands, 9%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€1K20%€2K30%€3K40%€4K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 66 weeks — -80.7% search growth over the last 90 days.
3K2KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 10.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis44%

“Preisleistung stimmt”

Qualität insgesamt44%

“Super Ware und alles super geklappt”

Gesamtgröße6%

“Material gut und passt”

Materialqualität6%

“Material gut und passt”

Top return reasons

Gesamtgröße44%
Farbe18%
Qualität insgesamt12%
Länge9%
beworben Vs Tatsächliches Produkt4%
Materialqualität3%
Kompatibilität – insgesamt3%
Nähen/Finish/Polieren2%
Haltbarkeit1%
Eignung für langes Haar1%