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halloween kostüm baby

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A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 3Conversion 0Competition 57Returns 0Price range 37Avg price 56Brand share 56Review moat 96Quality gap 80

Review moat

Incredible85.76

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Avg price

Good€12.70

avg listing price — sweet spot $15–$100

Price range

Okay€7.78–€19.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-44.9%

90-day search growth — must beat 0% to launch

Market size

Bad€0

€0/yr · 172K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Returns

Bad13.2%

return rate — above 6% kills the launch gate

Competition

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

13

Top-5 brand share

72%

Open market

24%

  • Geagodelia36%
  • NEXT13%
  • Hifot10%
  • PUPYGIYUC7%
  • JVJQ5%
  • ESSECMBS5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€06%€09%€012%€01101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -44.9% search growth over the last 90 days.
60K40KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNov

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 579.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Weiches Gefühl67%

“Super süß und schön weich”

Komfort insgesamt17%

“angenehm zu tragen”

Qualität insgesamt17%

“Qualität ist gut”

What buyers complain about

Gesamtgröße100%

“Hose war etwas eng, fällt klein aus, liebe idee, ganz so puffig ist der Bauch nicht”

Top return reasons

Gesamtgröße89%
Hartes Gefühl6%
Kompatibilität – insgesamt6%