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gymshark

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Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Market size 27Growth 19Conversion 7Competition 96Returns 14Price range 72Avg price 85Brand share 46Review moat 47Quality gap 57

Competition

Incredible16%

top-5 click share — an open shelf

Avg price

Great€19.10

avg listing price — sweet spot $15–$100

Price range

Good€6.61–€36.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,799.47

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Market size

Okay€116K

€116K/yr · 1.1M searches

Growth

Bad-11.4%

90-day search growth — must beat 0% to launch

Returns

Bad8.7%

return rate — above 6% kills the launch gate

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

30 rising

Sellers

253

Top-5 brand share

77%

Open market

19%

  • Under Armour45%
  • NIKE13%
  • YEOREO10%
  • JOYSPELS6%
  • TAYOEA4%
  • ZAAYO3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€2K4%€5K6%€7K8%€9K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 147 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.
25K15KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Oct, Nov · busiest ÷ quietest = 2.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße32%

“Passt super”

Komfort insgesamt21%

“Bequem, super Qualität,”

Qualität insgesamt11%

“Super Qualität”

Materialqualität5%

“Material angenehm”

Preis-Leistungs-Verhältnis3%

“Super Preis-Leistung”

Übung/Sporteignung3%

“Beste Sportleggings”

Weiches Gefühl2%

“Das Material fühlt sich weich an”

beworben Vs Tatsächliches Produkt2%

“Ist wie im Photo”

Form/Stil2%

“Super schick”

Dehnbarkeit/Erweiterbarkeit/Elastizität2%

“Sehr angenehm mit Stretch”

What buyers complain about

Gesamtgröße22%

“Fällt klein aus”

Qualität insgesamt13%

“Qualität ungenügend”

Nähen/Finish/Polieren7%

“Nähte schlecht verarbeitet”

Haltbarkeit4%

“nach zwei mal tragen der Hose löst sich die erste Taschen naht links.”

Farbe4%

“Bitte bringt mehr Farben und Muster raus”

Geruch4%

“Optisch top, Geruch flop”

beworben Vs Tatsächliches Produkt3%

“Die Hose löst sich leider auf, siehe Fotos”

Produktzustand2%

“Gebrauchter Artikel”

Dicke2%

“Dünner Stoff”

Materialqualität2%

“Schlechtes Material”

Top return reasons

Gesamtgröße41%
Materialqualität8%
Länge6%
Transparenz6%
Nähen/Finish/Polieren4%
Breite4%
Dünn3%
Farbe3%
Qualität insgesamt3%
Oberschenkel fit2%