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56

gummistiefel damen

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 69Growth 33Conversion 12Competition 96Returns 5Price range 91Avg price 95Brand share 62Review moat 25Quality gap 75

Competition

Incredible17%

top-5 click share — an open shelf

Avg price

Incredible€24.53

avg listing price — sweet spot $15–$100

Price range

Great€11.58–€89.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good€705K

€705K/yr · 3.0M searches

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Growth

Okay+6.1%

90-day search growth — must beat 0% to launch

Review moat

Bad4,636.83

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Returns

Bad10.8%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

30 rising

Sellers

108

Top-5 brand share

68%

Open market

28%

  • DUNLOP22%
  • Amazon Essentials19%
  • DRECAGE14%
  • DREAM PAIRS9%
  • SmoothPace4%
  • Beck4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€14K4%€28K6%€42K8%€56K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 150 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.1% search growth over the last 90 days.
300K200KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt17%

“Bequeme Stiefel”

Gesamtgröße15%

“passt alles”

Wärme14%

“Warm”

Qualität insgesamt11%

“Super Qualität”

Wasserbeständigkeit6%

“Dadurch daß sie wasserdicht sind kann man sie bei fast jedem Wetter gut anziehen”

Preis-Leistungs-Verhältnis6%

“Gute Ware und guter Preis”

Benutzerfreundlichkeit2%

“Sehr praktisch”

Weiches Gefühl2%

“warm, weich”

beworben Vs Tatsächliches Produkt2%

“Sehen aus wie auf den Fotos”

Wetterfest2%

“Wintersocken Ideal”

What buyers complain about

Gesamtgröße22%

“Seltsame Passform”

Haltbarkeit9%

“Geringe Haltbarkeit”

Wasserbeständigkeit7%

“Stiefel sind nicht ganz wasserdicht”

Qualität insgesamt5%

“Gummistiefeln minderer Qualität”

Gewicht schwer4%

“Sind sehr schwer”

Geruch3%

“Stinken zum Himmel”

Füße fit3%

“dafür aber sehr schmal.”

Preis-Leistungs-Verhältnis3%

“Dafür sind selbst 15 Euro zuviel”

Materialqualität2%

“Material hätl nicht bricht einfach”

Dicke2%

“Sind Dicht”

Top return reasons

Gesamtgröße50%
Füße fit16%
Breite7%
Geruch4%
Gewicht schwer4%
Farbe3%
Komfort insgesamt2%
Länge2%
Wasserbeständigkeit2%
Materialqualität2%