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giraffen kostüm

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Soft demand (-95.3% this quarter) — this niche doesn't clear our bar today.

Market size 26Growth 0Conversion 57Competition 63Returns 3Price range 67Avg price 85Brand share 66Review moat 82Quality gap 84

Avg price

Great€19.15

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great367.32

avg incumbent reviews — the moat a new listing must climb

Price range

Good€5.42–€34.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Market size

Okay€108K

€108K/yr · 117K searches

Returns

Bad11.3%

return rate — above 6% kills the launch gate

Growth

Bad-95.3%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

24

Top-5 brand share

66%

Open market

27%

  • LABULA24%
  • LBJR13%
  • OppoSuits11%
  • TSHAOUN9%
  • shelovely8%
  • AMAMHAHAVA7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€5K10%€11K15%€16K20%€22K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 28 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -95.3% search growth over the last 90 days.
20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 54.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße42%

“XL ist bei 1,80 cm Gröẞe richtig”

Qualität insgesamt25%

“Qualität ist OK für den Preis”

Preis-Leistungs-Verhältnis10%

“kostengünstiges Kostüm”

beworben Vs Tatsächliches Produkt7%

“Super, wie erwartet”

Reißverschlussqualität5%

“Praktisch ist auch der Reißverschluss am Hintern”

Komfort insgesamt5%

“ist bequem”

What buyers complain about

Gesamtgröße25%

“nicht altersgerecht die Größe.”

Dünn21%

“Dünnes Material und Beine zu kurz”

Qualität insgesamt21%

“Nicht ganz so gute Qualität”

Länge8%

“Dünnes Material und Beine zu kurz”

Schweißresistenz8%

“Leider reines Plastik, daher schnell schwitzig”

Top return reasons

Gesamtgröße61%
Farbe7%
Geruch6%
Qualität insgesamt5%
Länge4%
Dünn3%
Lücke/Loch2%
Breite2%
Materialqualität2%
beworben Vs Tatsächliches Produkt1%