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Soft demand (-83.5% this quarter) — this niche doesn't clear our bar today.

Market size 4Growth 0Conversion 6Competition 96Returns 4Price range 67Avg price 83Brand share 79Review moat 36Quality gap 73

Competition

Incredible17%

top-5 click share — an open shelf

Avg price

Great€18.18

avg listing price — sweet spot $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good€7.42–€30.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,860.39

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad€15K

€15K/yr · 181K searches

Returns

Bad11.1%

return rate — above 6% kills the launch gate

Growth

Bad-83.5%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

45 rising

Sellers

94

Top-5 brand share

56%

Open market

38%

  • MOVE BEYOND19%
  • WILLIT11%
  • Amazon Essentials11%
  • Pioneer Camp10%
  • Ipletix6%
  • PINSPARK5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€3104%€6206%€9308%€1K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 109 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -83.5% search growth over the last 90 days.
13K8KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 30.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Wärme31%

“super warm”

Gesamtgröße21%

“Passt”

Komfort insgesamt14%

“Super bequem”

Qualität insgesamt8%

“Super Qualität”

Materialqualität3%

“angenehmes Material”

Preis-Leistungs-Verhältnis3%

“Gute Ware kleiner Preis”

Übung/Sporteignung3%

“Schöne, flexible Sporthose, die ich zum Zumba benutze und die dort jede Bewegung mitmacht”

Weiches Gefühl3%

“weiches angenehmes Material”

Wetterfest1%

“Super für den Winter”

beworben Vs Tatsächliches Produkt1%

“Erwartung erfüllt”

What buyers complain about

Gesamtgröße23%

“Fällt klein aus”

Länge7%

“Hosenlänge wurde verändert”

Qualität insgesamt5%

“Qualität ungenügend”

Farbe5%

“Farbe geht kaum von Haut runter”

beworben Vs Tatsächliches Produkt5%

“Nicht wie im Bild gezeigt”

Gewicht schwer4%

“Schwerer Stoff”

Nähen/Finish/Polieren3%

“Nähte lösen sich bereits nach nichtmal 2 Monaten tragen”

Wärme3%

“Haltet nicht so warm wie angegeben”

Produktzustand3%

“Bestellte Ware ist gebraucht”

Form/Stil3%

“Die Form ist eher die einer Jogginghose, nicht einer Leggings”

Top return reasons

Gesamtgröße32%
Länge15%
Materialqualität11%
Breite6%
Dünn4%
Oberschenkel fit4%
Farbe3%
Taillenpassform3%
Qualität insgesamt3%
Nähen/Finish/Polieren2%