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54

funktionsshirt damen

Worth a look

Shows a fragmented shelf (top 5 take 14% of clicks), but weak search conversion (0.5%) keeps it on the watch list.

Market size 28Growth 48Conversion 6Competition 96Returns 22Price range 79Avg price 59Brand share 95Review moat 58Quality gap 65

Competition

Incredible14%

top-5 click share — an open shelf

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Price range

Great€5.88–€51.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good€13.10

avg listing price — sweet spot $15–$100

Review moat

Good1,181.56

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+18.4%

90-day search growth — must beat 0% to launch

Market size

Okay€120K

€120K/yr · 1.8M searches

Returns

Bad6.8%

return rate — above 6% kills the launch gate

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

58 rising

Sellers

225

Top-5 brand share

38%

Open market

56%

  • Gyabnw9%
  • Jlowesun8%
  • Rapbin8%
  • Wayleb7%
  • KEFITEVD6%
  • Dawnrole6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€2K4%€5K6%€7K8%€10K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 158 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.4% search growth over the last 90 days.
60K40KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße29%

“Passt”

Komfort insgesamt17%

“Super bequem”

Qualität insgesamt9%

“Qualität Super”

Übung/Sporteignung7%

“Eignet sich super für Sport”

Materialqualität6%

“Schönes Material”

Preis-Leistungs-Verhältnis5%

“Preis- Leistung super”

Weiches Gefühl2%

“Das Material fühlt sich weich an”

Farbe2%

“Farbe super”

Gewicht leicht2%

“Luftig und leicht”

Atmungsaktivität2%

“Das Material ist atmungsaktiv und eignet sich daher ideal für Sportarten wie Fitness, Laufen oder Wandern”

What buyers complain about

Gesamtgröße28%

“Fällt kleiner aus”

Qualität insgesamt9%

“Qualität ungenügend”

Farbe4%

“Andere Farbe”

Länge4%

“Das Shirt ist zu lang und zu groß”

Geruch3%

“Kleines Manko: Ware riecht leider”

Materialqualität3%

“Das Material fühlt sich nicht gut an”

Produktzustand3%

“Absolut inakzeptabel für angebliche Neuware”

Dicke2%

“Dicker Stoff ist es nicht”

Haltbarkeit2%

“Riss”

Komfort insgesamt2%

“sich bei einem Oberteil nicht gut anfühlt.”

Top return reasons

Gesamtgröße47%
Materialqualität11%
Länge7%
Breite7%
Farbe5%
Qualität insgesamt4%
Dünn2%
Transparenz2%
Geruch2%
Taillenpassform1%