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60

fußballschuhe

Worth a look

Shows a fragmented shelf (top 5 take 9% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 59Growth 50Conversion 5Competition 98Returns 28Price range 87Avg price 95Brand share 58Review moat 75Quality gap 68

Competition

Incredible9%

top-5 click share — an open shelf

Avg price

Incredible€31.39

avg listing price — sweet spot $15–$100

Price range

Great€7.02–€84.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great493.22

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good€480K

€480K/yr · 4.2M searches

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Growth

Good+20.2%

90-day search growth — must beat 0% to launch

Returns

Okay5.6%

return rate — above 6% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

228

Top-5 brand share

70%

Open market

25%

  • adidas37%
  • NIKE13%
  • JABASIC8%
  • WOwallet6%
  • KUUK6%
  • PUMA5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€5K2%€10K3%€14K4%€19K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 268 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.2% search growth over the last 90 days.
200K150KPrime Day '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Jul, Sep · busiest ÷ quietest = 3.1×