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fleecejacke kinder

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Soft demand (-28.8% this quarter) — this niche doesn't clear our bar today.

Market size 22Growth 11Conversion 15Competition 83Returns 19Price range 86Avg price 92Brand share 67Review moat 49Quality gap 23

Avg price

Great€21.74

avg listing price — sweet spot $15–$100

Price range

Great€9.46–€58.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great32%

top-5 click share — an open shelf

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,566.42

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad€87K

€87K/yr · 335K searches

Returns

Bad7.5%

return rate — above 6% kills the launch gate

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-28.8%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

48

Top-5 brand share

65%

Open market

31%

  • Playshoes25%
  • SMONTY16%
  • Höhenhorn10%
  • Jack Wolfskin9%
  • Regatta5%
  • Kabooki4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€3K8%€7K12%€10K16%€14K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 55 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 10 weeks — -28.8% search growth over the last 90 days.
7K5KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Dicke20%

“nicht zu dick oder zu schwer”

Futterqualität20%

“Schöne Fleeceweste”

Weiches Gefühl17%

“Ein sehr angenehmes flauschiges Material”

Qualität insgesamt13%

“Super Qualität”

Farbe7%

“Sehr schöne Farbe”

Nähen/Finish/Polieren7%

“Nähte sind sauber verarbeitet”

Materialqualität7%

“Material ist schön weich”

What buyers complain about

Gesamtgröße50%

“Viel zu klein”

Top return reasons

Gesamtgröße56%
Ärmelpassform9%
Farbe7%
Materialqualität5%
Breite5%
Qualität insgesamt5%
Lücke/Loch3%
Länge2%
Armpassform2%
Dünn2%