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fleecejacke herren north face

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Soft demand (-45.9% this quarter) — this niche doesn't clear our bar today.

Market size 10Growth 2Conversion 6Competition 97Returns 13Price range 72Avg price 95Brand share 45Review moat 37Quality gap 52

Competition

Incredible13%

top-5 click share — an open shelf

Avg price

Incredible€41.83

avg listing price — sweet spot $15–$100

Price range

Good€6.46–€124.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,785.78

avg incumbent reviews — the moat a new listing must climb

Returns

Bad8.9%

return rate — above 6% kills the launch gate

Market size

Bad€40K

€40K/yr · 185K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-45.9%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Brands

35 rising

Sellers

271

Top-5 brand share

78%

Open market

19%

  • THE NORTH FACE57%
  • RevolutionRace8%
  • Columbia5%
  • Jack Wolfskin4%
  • 33,000ft4%
  • Lyle & Scott3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€3952%€7913%€1K4%€2K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 183 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 44 weeks — -45.9% search growth over the last 90 days.
9K7KBlack Friday '25Sep '25Oct '25Dec '25Feb '26Mar '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt26%

“Premium Qualität”

Gesamtgröße23%

“Passt super”

Komfort insgesamt11%

“Die Jacke ist bequem geschnitten und sieht elegant aus”

Wärme9%

“Warm”

Materialqualität4%

“Sehr angenehmes Material”

Gewicht leicht3%

“Leichte Regenjacke”

Preis-Leistungs-Verhältnis3%

“Preis Leistung ist ok”

beworben Vs Tatsächliches Produkt2%

“Genau was ich gesucht hab”

Form/Stil2%

“Schön und schlicht”

Weiches Gefühl1%

“superweich”

What buyers complain about

Gesamtgröße23%

“Fällt etwas kleiner aus”

Qualität insgesamt12%

“kein Tommy Hilfiger Qualität”

Produktzustand8%

“Gebrauchter Müll statt Neuware”

Geruch6%

“Geruch”

Materialqualität5%

“Material nicht hochwertig”

Preis-Leistungs-Verhältnis4%

“die Teile sind ohne Angebot recht teuer.”

Farbe3%

“wegen Farbton zurück”

Dicke3%

“Material ist etwas dicker”

Dünn2%

“Für Winter ist viel zu dünn”

Trocknungszeit2%

“Nach 1 mal waschen löst sich diee DKNY logo”

Top return reasons

Gesamtgröße53%
Farbe8%
Länge4%
Dünn4%
Breite4%
Materialqualität4%
Qualität insgesamt4%
Reißverschlussqualität2%
Produktzustand2%
Nähen/Finish/Polieren2%