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53

fleecejacke herren

Worth a look

Shows a fragmented shelf (top 5 take 7% of clicks), but high returns (11.5%) keeps it on the watch list.

Market size 53Growth 17Conversion 3Competition 98Returns 2Price range 71Avg price 95Brand share 89Review moat 43Quality gap 78

Competition

Incredible7%

top-5 click share — an open shelf

Avg price

Incredible€35.82

avg listing price — sweet spot $15–$100

Brand share

Great46%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good€8.51–€128.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€344K

€344K/yr · 4.6M searches

Review moat

Okay2,167.49

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.5%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (7% combined) — an open shelf where new products get seen.

Brands

64 falling

Sellers

314

Top-5 brand share

46%

Open market

50%

  • 33,000ft15%
  • Columbia14%
  • JACK & JONES7%
  • Höhenhorn4%
  • adidas4%
  • YuKaiChen4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€3K2%€7K3%€10K4%€14K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 389 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.
300K200KPrime Day '24Spike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 5.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße20%

“Passt”

Qualität insgesamt18%

“Produkt super”

Komfort insgesamt9%

“super bequem”

Wärme8%

“Cool und warm”

Preis-Leistungs-Verhältnis7%

“Beste Jacke für den Preis”

Gewicht leicht5%

“Leichte Übergangsjacke”

beworben Vs Tatsächliches Produkt3%

“Alles super, wie erwartet”

Materialqualität3%

“Material super”

Form/Stil2%

“Stylish,bequem”

Wasserbeständigkeit2%

“Wasser fest, Wind Schutz, passt super sieht super aus”

What buyers complain about

Gesamtgröße29%

“Passform stimmt nicht”

Qualität insgesamt11%

“Müll”

Produktzustand4%

“War wohl schon mal getragen”

Reißverschlussqualität4%

“Nach 3 Monaten normaler Nutzung ist der Reißverschluss defekt”

Materialqualität4%

“falsches Material”

Falten3%

“Zerknittert”

Farbe2%

“Die Farbe com jäppi”

Wasserbeständigkeit2%

“Definitiv nicht Regenfest”

Nähen/Finish/Polieren2%

“Aber nach nur wenigen Tragen begannen die Nähte auseinanderzukommen - die Nähte rissen sich buchstäblich an Ärmel und Futter”

Dünn2%

“Dünnes Material”

Top return reasons

Gesamtgröße58%
Farbe5%
Materialqualität4%
Dünn4%
Ärmelpassform3%
Qualität insgesamt3%
Breite3%
Länge3%
Reißverschlussqualität2%
beworben Vs Tatsächliches Produkt2%