fleece pullover
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Avg price
Incredible€36.43avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay€12.29–€221.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€195K€195K/yr · 838K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,923.93avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.7%return rate — above 6% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
246
Top-5 brand share
83%
Open market
13%
- Patagonia39%
- Vans21%
- Columbia14%
- VAUDE4%
- THE NORTH FACE4%
- Carhartt4%
- Open — no brand owns it (17 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 92 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Patagonia P-6 Logo Mütze 38289 einheitsgröße Black
Patagonia€35.204.2★254 rev
Patagonia Unisex P-6 Logo Lopro Trucker Hat Mützen Schwarz Einheitsgröße
Patagonia€33.664.4★154 rev
Patagonia Unisex P-6 label trad cap Baseball Kappe Schwarz Einheitsgröße EU
Patagonia€34.664.2★64 rev
Columbia Tech Shade II Hut Unisex-Sonnenhut mit breiter Krempe
Columbia€13.034.4★1,306 rev
Vans Herren Klassisches T-Shirt Black/White M
Vans€14.804.5★55 rev
Newest
by launch date
Patagonia P-6 Logo Trucker Hat - Shore Blue
Patagonia€34.930 rev
FORSBERG T-Shirt mit kleinem Gummi-Patch Farbe:schwarz Größe:L
FORSBERG€14.0659 rev
Patagonia Terravia Mini Hip Pack - Patchwork: Gumtree Green
Patagonia€35.625 rev
Patagonia Terravia Mini Hip Pack - Faded Magenta
Patagonia€35.183 rev
Patagonia Ms P-6 Logo T-Shirt - Ink Black - L
Patagonia€40.0030 rev
Trending
90-day click momentum
Vans Herren Klassisches Logo T-Shirt Mystic Moss XXL
Vans€17.134.4★
Vans Left Chest SS Misty Mauve L Misty Mauve L
Vans€15.373.7★
Ellesse Herren Voodoo T-Shirt Kurzarm Einfarbig Marineblau XL EU
Ellesse€18.234.4★
Ellesse Herren Voodoo T-Shirt Kurzarm Einfarbig Schwarz XL EU
Ellesse€17.494.4★
riverso Tshirt Herren Set Baumwolle Regular Fit RIVLukas 4er Pack Rundhals Kurzarm Sommer Tee Shirt Print 4XL Größe:4XL Farbe:Farbmix 2
riverso€34.774.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.Peak months: Jun, Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Passt”
“Skater-Vibe mit solidem Alltagskomfort”
“sehr warm, sehr zu empfehlen”
“eine große Farbvielfalt sprechen für sich.”
“angenehmes Material”
“Preis super”
“Alles wie beschrieben”
“Leichtes Sommershirt”
“Tolle Jacke, kuschelig”
What buyers complain about
“Unerwartete Passform”
“Groß,dick und die Farbe ist in echt auch anders”
“Schlechte Qualität”
“Material war mir zu steigt”
“Groß,dick und die Farbe ist in echt auch anders”
“Zwei Mützen bestellt, unterschiedliche Längen”
“Preis - Leistung ist ein Witz”
“Der Stoff ist sehr dünn”
“Finde die Mütze macht bei mir einen unschöne Kopfform”
“Neu gekauft, Gebraucht bekommen”