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fellstulpen

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Soft demand (-84.7% this quarter) — this niche doesn't clear our bar today.

Market size 5Growth 0Conversion 24Competition 37Returns 23Price range 56Avg price 54Brand share 41Review moat 92Quality gap 97

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Review moat

Great150.74

avg incumbent reviews — the moat a new listing must climb

Price range

Good€6.99–€25.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€12.45

avg listing price — sweet spot $15–$100

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Returns

Bad6.6%

return rate — above 6% kills the launch gate

Market size

Bad€19K

€19K/yr · 79K searches

Growth

Bad-84.7%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

25

Top-5 brand share

81%

Open market

12%

  • Muorruo40%
  • XEPST14%
  • GADITIEK10%
  • AUNGCSHE8%
  • RQcMid8%
  • Harrys-Collection7%
  • Open — no brand owns it (5 brands, 12%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€92810%€2K15%€3K20%€4K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 21 weeks — -84.7% search growth over the last 90 days.
6K4KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Wärme20%

“Halten warm”

Qualität insgesamt17%

“Eine sehr gute Verarbeitung”

beworben Vs Tatsächliches Produkt15%

“Einwandfrei wie beschrieben”

Benutzerfreundlichkeit11%

“Sie bringen einfachen Stiefeln”

Gesamtgröße9%

“Passte sehr gut zusammen”

Preis-Leistungs-Verhältnis6%

“Für den Preis auf jeden Fall gut”

Form/Stil6%

“ansonsten sind sie aber auch alltäglich sehr schick”

Stärke6%

“Stabil”

What buyers complain about

Gesamtgröße50%

“Fallen klein aus”

Oberschenkel fit13%

“Oben an der Wade viel zu eng, das Bild ist vielversprechender als das Peodukt”

beworben Vs Tatsächliches Produkt13%

“Sieht komplett anders aus als auf den bild”

Farbe13%

“Ok. Sind innen weiß”

Top return reasons

Gesamtgröße37%
Breite14%
Oberschenkel fit9%
beworben Vs Tatsächliches Produkt8%
Farbe6%
Qualität insgesamt6%
Materialqualität4%
Füße fit3%
Preis-Leistungs-Verhältnis2%
Nähen/Finish/Polieren1%