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A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 0Conversion 0Competition 31Returns 24Price range 41Avg price 64Brand share 64Review moat 90Quality gap 82

Review moat

Great199.88

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Avg price

Good€13.68

avg listing price — sweet spot $15–$100

Price range

Okay€8.30–€19.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Returns

Bad6.2%

return rate — above 6% kills the launch gate

Market size

Bad€0

€0/yr · 80K searches

Growth

Bad-98.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

8

Sellers

19

Top-5 brand share

66%

Open market

22%

  • Runcati14%
  • Generisch13%
  • Zilaro13%
  • Wir haben oben Gute Laune - Party Outfit13%
  • Shirtracer13%
  • MFH12%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€08%€012%€016%€01101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 8 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 74 weeks — -98.2% search growth over the last 90 days.
10K6KSpike '24Black Friday '24Spike '25Spike '26NovDecJanFebMarSepNovDecJanFebMarAprJun

Peak months: Jan, Feb · busiest ÷ quietest = 195.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße38%

“Passt”

Qualität insgesamt29%

“Super Qualität”

Preis-Leistungs-Verhältnis7%

“Das Preis Leistungsverhältnis finde ich absolut in Ordnung”

Materialqualität7%

“Das Material ist aus 100 % Baumwolle”

Farbe5%

“die Farben sind super schön”

Waschechtheit3%

“noch nicht gewaschen”

Komfort insgesamt1%

“angenehm zu tragen”

Nähen/Finish/Polieren1%

“Der Schnitt ist sommerlich”

Helligkeit/Glanz/Glühen1%

“Auffälliges Partyhemd mit starkem Glitzereffekt”

Übung/Sporteignung1%

“lässt ausreichend Bewegungsfreiheit.”

What buyers complain about

Gesamtgröße50%

“Damengröße fällt größer aus”

Qualität insgesamt25%

“schlchte Qualität”

Druckqualität8%

“der Print reißt teilweise schon.”

Top return reasons

Gesamtgröße71%
Qualität insgesamt5%
Materialqualität5%
Farbe4%
Breite4%
beworben Vs Tatsächliches Produkt2%
Ärmelpassform2%
Länge2%
Komfort insgesamt2%
Funktionalität insgesamt1%