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dart shirt

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Soft demand (-57.6% this quarter) — this niche doesn't clear our bar today.

Market size 4Growth 0Conversion 5Competition 88Returns 51Price range 81Avg price 95Brand share 87Review moat 85Quality gap 43

Avg price

Incredible€23.40

avg listing price — sweet spot $15–$100

Competition

Great27%

top-5 click share — an open shelf

Brand share

Great48%

top-5 brand share — no brand owns this niche

Review moat

Great292.98

avg incumbent reviews — the moat a new listing must climb

Price range

Great€6.78–€52.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good3.0%

return rate — above 6% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad€18K

€18K/yr · 207K searches

Growth

Bad-57.6%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

37 falling

Sellers

64

Top-5 brand share

48%

Open market

47%

  • Target Darts22%
  • vhasport9%
  • Unicorn6%
  • CUESOUL6%
  • LOBO NEGRO5%
  • Retro Dart Champion King Queen Darts Zubehör5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€5376%€1K9%€2K12%€2K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 60 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -57.6% search growth over the last 90 days.
13K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße31%

“Passt perfekt”

Qualität insgesamt15%

“Super Qualität”

Preis-Leistungs-Verhältnis13%

“Top Deal”

beworben Vs Tatsächliches Produkt10%

“Produkt wie beschrieben”

Geschenk Zweck7%

“Cooles Geschenk”

Materialqualität4%

“Gutes Material, passt”

Waschechtheit3%

“Auch nach mehrmaligen Waschen noch sehr schön”

Haltbarkeit3%

“langlebig”

schnelltrocknend2%

“Der Druck hält auch im Trockner von daher”

Druckqualität2%

“Der Druck und Farben sind leuchtend und top gemacht, folge Bestellung ist unterwegs”

What buyers complain about

Gesamtgröße50%

“Fällt a bissl groß aus”

Nähen/Finish/Polieren13%

“Shirt musste mit der Nähmaschine nachbearbeitet werden um etwas Form rein zubekommen”

Qualität insgesamt13%

“Qualität lässt zu wünschen über”

Farbe6%

“Leider nicht die farbe wie auf den bildern”

Top return reasons

Gesamtgröße55%
Materialqualität15%
Qualität insgesamt7%
Farbe6%
Druckqualität4%
Dünn3%
Lücke/Loch2%
Nähen/Finish/Polieren1%
Breite1%
Komfort insgesamt1%