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51

creolen silber 925

Worth a look

Shows no brand lock-in (top 5 brands take 42% of clicks), but soft demand (-13.9% this quarter) keeps it on the watch list.

Market size 19Growth 18Conversion 20Competition 83Returns 42Price range 66Avg price 54Brand share 93Review moat 63Quality gap 79

Brand share

Great42%

top-5 brand share — no brand owns this niche

Competition

Great32%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good€4.81–€34.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good976.69

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€12.44

avg listing price — sweet spot $15–$100

Returns

Okay4.0%

return rate — above 6% kills the launch gate

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad€76K

€76K/yr · 375K searches

Growth

Bad-13.9%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

40 falling

Sellers

54

Top-5 brand share

42%

Open market

53%

  • Yolev11%
  • MATERIA by Matthias Wagner11%
  • PABBEU9%
  • Milacolato6%
  • Senteria5%
  • ASH'S CHOICE4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€2K6%€5K9%€7K12%€9K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 61 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.9% search growth over the last 90 days.
80K60KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt29%

“Super Qualität”

Preis-Leistungs-Verhältnis17%

“Super Preis,super Ware”

Gesamtgröße9%

“super schöne große Creolen”

beworben Vs Tatsächliches Produkt8%

“Sie sehen auch in echt so aus wie auf dem Foto”

Gewicht leicht5%

“Leichte Creolen”

Benutzerfreundlichkeit4%

“ganz einfach mit einem Silberputztuch pflegen.”

Geschenk Zweck4%

“Super Geschenk Idee”

Metall Authentizität3%

“Echt Silber”

Allergien3%

“Keine Allergie”

Form/Stil2%

“sehr stilvoll, und sie passen sowohl zu eleganten als auch zu lässigen Looks.”

What buyers complain about

Metall Authentizität14%

“Niemals Silber”

Qualität insgesamt12%

“Müll”

Gesamtgröße12%

“Größer als erwartet”

Haltbarkeit10%

“hält keine 2 Minuten”

Verschluss Qualität7%

“Verschluss hält nicht”

Gewicht schwer5%

“Etwas schwer am Ohr”

Farbe5%

“Die Ohrringe verlieren ihre Farbe”

Kostbarer Edelstein5%

“Verliere die Perlen”

beworben Vs Tatsächliches Produkt5%

“nicht wie Abbildunge”

Stärke3%

“Leider sehr fragil”

Top return reasons

Gesamtgröße43%
Metall Authentizität9%
Gewicht schwer7%
Qualität insgesamt7%
Verriegelungsmechanismus6%
beworben Vs Tatsächliches Produkt5%
Farbe3%
Defekt Material/Teile3%
Materialqualität3%
Verschluss Qualität2%