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cordjacke damen

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High returns (14.1%) — this niche doesn't clear our bar today.

Market size 7Growth 9Conversion 2Competition 89Returns 0Price range 91Avg price 95Brand share 86Review moat 83Quality gap 85

Avg price

Incredible€25.53

avg listing price — sweet spot $15–$100

Price range

Great€12.30–€68.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great26%

top-5 click share — an open shelf

Brand share

Great49%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great335.77

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-31.7%

90-day search growth — must beat 0% to launch

Market size

Bad€28K

€28K/yr · 573K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad14.1%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

37 flat

Sellers

68

Top-5 brand share

49%

Open market

45%

  • IWOLLENCE18%
  • QIXING10%
  • YUTILA8%
  • Pawate7%
  • ONLY6%
  • GORGLITTER6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€5564%€1K6%€2K8%€2K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 96 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 34 weeks — -31.7% search growth over the last 90 days.
18K13KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt22%

“Super Qualität”

Komfort insgesamt15%

“Super bequem”

Farbe14%

“Leider ist das schöne blau ein ordentliches lila”

Gesamtgröße13%

“Passt perfekt”

Gewicht leicht6%

“Sehr schöne leichte Cordjacke”

Materialqualität6%

“Das Material finde ich sehr schön”

Wärme6%

“es ist sehr warm”

Weiches Gefühl3%

“Schön weich”

Form/Stil2%

“Lässig und doch irgendwie schick”

beworben Vs Tatsächliches Produkt1%

“sieht genau so aus, wie abgebildet”

What buyers complain about

Gesamtgröße18%

“fällt größer aus”

Farbe8%

“Ein bißchen dunkler”

Qualität insgesamt6%

“Einfach ekelhaft”

Materialqualität5%

“Material nicht o.<k. Material entspricht nicht der bildlichen Darstellung”

Dünn5%

“Zusätzlich sind diese Jacken auch sehr dünn”

Preis-Leistungs-Verhältnis5%

“Zu teuer”

Geruch5%

“Stinkende Jacke”

Produktzustand5%

“Jacke war schon getragen”

Taschen/Abteilungen3%

“Schönes Tragegefühl, schlechte Taschen”

Dicke3%

“Dünner Stoff”

Top return reasons

Gesamtgröße37%
Länge14%
Farbe10%
Ärmelpassform7%
Materialqualität6%
Qualität insgesamt4%
Dünn4%
Breite4%
beworben Vs Tatsächliches Produkt2%
Armpassform2%