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cmp skihose kinder

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Soft demand (-98.6% this quarter) — this niche doesn't clear our bar today.

Market size 11Growth 0Conversion 16Competition 56Returns 0Price range 89Avg price 95Brand share 13Review moat 26Quality gap 30

Avg price

Incredible€27.74

avg listing price — sweet spot $15–$100

Price range

Great€12.05–€49.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,868.4

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad€46K

€46K/yr · 127K searches

Growth

Bad-98.6%

90-day search growth — must beat 0% to launch

Returns

Bad20.5%

return rate — above 6% kills the launch gate

Competition

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

69

Top-5 brand share

95%

Open market

5%

  • CMP52%
  • MEILONGER16%
  • BenBoy13%
  • Mc Kinley7%
  • Hill & Sea3%
  • Killtec3%
  • Open — no brand owns it (2 brands, 5%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€5K20%€9K30%€14K40%€18K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 10 weeks — -98.6% search growth over the last 90 days.
12575Spike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Wärme23%

“Warme Schneehose”

Gesamtgröße21%

“Passform sind perfekt”

Preis-Leistungs-Verhältnis14%

“Super Preis-Leistungs-Verhältnis,”

Qualität insgesamt13%

“Sehr gute Qualität”

schnelltrocknend8%

“Ausgezeichnete Qualität, tolle Passform und auch nach einem langen Skitag noch trocken und warm”

Wetterfest4%

“auch leichten Schnee sehr gerne.”

Dehnbarkeit/Erweiterbarkeit/Elastizität4%

“Durch den Gummibund auch schnelles aus und anziehen”

Dicke4%

“nicht zu dick”

beworben Vs Tatsächliches Produkt4%

“Hält was es verspricht”

Komfort insgesamt2%

“Sehr bequem und toll für Winter - oder Herbstwetter”

What buyers complain about

Gesamtgröße60%

“Fällt klein aus”

Qualität insgesamt30%

“Schlechte Qualität”

Haltbarkeit10%

“Nach dreimal fahren kaputt, enttäuscht, bei dem Geld”

Top return reasons

Gesamtgröße69%
Farbe4%
Oberschenkel fit3%
Dünn3%
Produktzustand2%
Nähen/Finish/Polieren2%
Länge2%
Qualität insgesamt1%
Breite1%
Geruch1%