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57

burkini

Worth a look

Shows demand growing +346.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 4Growth 100Conversion 1Competition 89Returns 0Price range 95Avg price 95Brand share 40Review moat 95Quality gap 95

Growth

Incredible+346.2%

90-day search growth — must beat 0% to launch

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Review moat

Incredible99.32

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible€30.06

avg listing price — sweet spot $15–$100

Price range

Incredible€16.75–€55.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great26%

top-5 click share — an open shelf

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Bad€14K

€14K/yr · 433K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad17.0%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

15 falling

Sellers

21

Top-5 brand share

81%

Open market

15%

  • Odizli45%
  • AGYMNX14%
  • Greatfool9%
  • AL-WARDA8%
  • Musuly5%
  • RSSR4%
  • Open — no brand owns it (9 brands, 15%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€4296%€8599%€1K12%€2K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

All 76 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +346.2% search growth over the last 90 days.
40K30KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 10.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt27%

“Qualität 👌👌 Perfekt 👌🥰”

Gewicht leicht10%

“Sehr leicht und angenehmer zu tragen”

Haftung/Klebrigkeit10%

“Klebt nicht und trocknet sehr schnell”

Gesamtgröße10%

“Passt”

Weiches Gefühl7%

“Der Stoff fühlt sich angenehm an”

Komfort insgesamt7%

“ich habe mich darin wohlgefühlt.”

What buyers complain about

Gesamtgröße33%

“Es ist zu groß für XL”

Qualität insgesamt13%

“Ansich die Qualität ist mittel”

Länge8%

“Die Länge hat mich gestört, sodass ich immer das Gefühl hatte, ich müsste den oberen Teil immer hochziehen”

Komfort insgesamt8%

“Habe es nur einmal getragen, fand es nicht so angenehm”

Top return reasons

Gesamtgröße65%
Breite5%
beworben Vs Tatsächliches Produkt3%
Qualität insgesamt3%
Materialqualität3%
Reißverschlussqualität2%
Farbe2%
Komfort insgesamt2%
Nähen/Finish/Polieren2%
Dünn1%