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bud spencer und terence hill

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Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Market size 31Growth 18Conversion 5Competition 27Returns 99Price range 74Avg price 89Brand share 13Review moat 70Quality gap 20

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Great€20.56

avg listing price — sweet spot $15–$100

Price range

Good€4.37–€44.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good692.19

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€139K

€139K/yr · 1.6M searches

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-13.2%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

36

Top-5 brand share

95%

Open market

2%

  • Terence Hill31%
  • Ankerkraut31%
  • Bud Spencer22%
  • St. Kilian Distillers6%
  • Blechwaren Fabrik Braunschweig GmbH5%
  • MAKAYA3%
  • Open — no brand owns it (1 brand, 2%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€14K20%€28K30%€42K40%€56K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 21 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 44 weeks — -13.2% search growth over the last 90 days.
120K80KSpike '25Holiday '25Sep '25Oct '25Dec '25Feb '26Mar '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschenk Zweck34%

“Cooles Geschenk”

Geschmack insgesamt15%

“Schmeckt super”

Würzigkeit14%

“Pikant lecker”

Qualität insgesamt13%

“Qualität voll OK”

Geschmack6%

“Guter Geschmack”

Mischung/Verhältnis5%

“Coole Gewürzmischung”

Gesamtgröße3%

“Super passgenau”

Kochanleitung2%

“Ist bei meinem Schwiegersohn sehr gut angekommen, da er sehr gerne kocht und grillt und immer etwas ausprobiert”

beworben Vs Tatsächliches Produkt1%

“Wie auf den Produktbildern”

Akkulaufzeit1%

“Batterie rein”

What buyers complain about

Preis-Leistungs-Verhältnis20%

“Etwas teuer”

Gesamtgröße15%

“es ist VIEL zu eng”

Künstliche Süßstoffe11%

“Zucker sollte ausgewiesen werden”

Qualität insgesamt11%

“Total billig und schlecht gemacht”

Würzigkeit11%

“Gewürz”

Süße6%

“Schönes Glas, leider sehr süß”

Nacken fit4%

“kein Orginal Merch Nacken-Innendruck.”

Brock/Klump/Sammlung4%

“Leider klumpt es wie alle Ankerkraut Gewürze”

Top return reasons

Gesamtgröße56%
Nähen/Finish/Polieren9%
Armpassform6%
Druckqualität6%
Brustpassform6%
Ethischer Handel/Fairer Handel6%
Lücke/Loch6%
Defekt Material/Teile3%