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57

brawl stars

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 21Growth 41Conversion 10Competition 77Returns 97Price range 80Avg price 84Brand share 51Review moat 90Quality gap 72

Returns

Incredible0.6%

return rate — above 6% kills the launch gate

Review moat

Great193.44

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€18.66

avg listing price — sweet spot $15–$100

Price range

Great€4.49–€61.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great38%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Growth

Okay+12.7%

90-day search growth — must beat 0% to launch

Market size

Bad€85K

€85K/yr · 595K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

16 falling

Sellers

60

Top-5 brand share

75%

Open market

20%

  • Brawl Stars31%
  • Generisch18%
  • Bizak9%
  • Panini8%
  • P.M.I.8%
  • Vertbaudet6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€3K8%€7K12%€10K16%€14K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 36 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.7% search growth over the last 90 days.
80K60KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt27%

“Super Qualität”

Gesamtgröße13%

“Passform und Funktion”

Geschenk Zweck12%

“Level: Beste Geschenkidee erreicht”

Gesamt anzeigen6%

“Man hat wunderbaren kontakt zum Display”

Effizienz6%

“muss sagen funktioniert echt mega”

Spaß/Unterhaltungserlebnis6%

“My kid hat fun”

Haftung/Klebrigkeit5%

“Sind Aufkleber, die alle gut kleben”

Haltbarkeit3%

“haltbar”

Preis-Leistungs-Verhältnis3%

“Ein Geschenk für guten Preis”

beworben Vs Tatsächliches Produkt3%

“Erfüllt seinen Zweck”

What buyers complain about

Preis-Leistungs-Verhältnis32%

“❌ Preis pro Figur relativ hoch – für zwei kleine Figuren nicht ganz günstig”

Qualität insgesamt22%

“Schlechte Qualität”

Funktionalität insgesamt10%

“Geht nicht”

Gesamtgröße10%

“Sind am Anfang sehr eng”

Benutzerfreundlichkeit10%

“Leider unbrauchbar”

Haltbarkeit10%

“Halten nicht so lange”

Top return reasons

Gesamtgröße34%
Geschenk Zweck11%
Qualität insgesamt8%
Defekt Material/Teile8%
Farbe7%
beworben Vs Tatsächliches Produkt6%
Funktionalität insgesamt5%
Nähen/Finish/Polieren5%
Dünn3%
Druckqualität3%