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55

blazer damen

Worth a look

Shows a fragmented shelf (top 5 take 12% of clicks), but high returns (21.5%) keeps it on the watch list.

Market size 50Growth 17Conversion 5Competition 97Returns 0Price range 90Avg price 95Brand share 78Review moat 64Quality gap 95

Competition

Incredible12%

top-5 click share — an open shelf

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Incredible€30.03

avg listing price — sweet spot $15–$100

Price range

Great€9.64–€95.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great57%

top-5 brand share — no brand owns this niche

Review moat

Good950.87

avg incumbent reviews — the moat a new listing must climb

Market size

Good€275K

€275K/yr · 2.5M searches

Growth

Bad-16.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Returns

Bad21.5%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

40 rising

Sellers

97

Top-5 brand share

57%

Open market

37%

  • Cicy Bell14%
  • ICHI12%
  • ONLY11%
  • PIECES11%
  • ALSOGO8%
  • PrinStory6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€3K2%€6K3%€8K4%€11K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

All 227 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.2% search growth over the last 90 days.
90K70KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 2.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße28%

“passt perfekt”

Qualität insgesamt15%

“Top Ware”

Materialqualität8%

“Material OK”

Farbe8%

“Farbe wie abgebildet”

Komfort insgesamt7%

“Sehr angenehm zu tragen, fast wie eine Sweatjacke und doch so elegant”

Form/Stil5%

“Schöner eleganter Blazer”

Preis-Leistungs-Verhältnis3%

“Preis war top”

falten3%

“knitterfrei”

Gewicht leicht3%

“Schön leicht, fällt gut, bin zufrieden”

beworben Vs Tatsächliches Produkt2%

“Das Produkt ist gut beschrieben”

What buyers complain about

Gesamtgröße29%

“Fällt klein aus”

Qualität insgesamt12%

“Wirkt billig”

Materialqualität9%

“Material auch nicht schön”

Falten6%

“Kam total zerknittert an”

beworben Vs Tatsächliches Produkt5%

“Nicht wie erwartet”

Ärmelpassform5%

“Ärmel sind allerdings zu lang”

Geruch3%

“Riecht nach Parfüm”

Form/Stil2%

“hält die Form nicht”

Schulterpassform2%

“Leider sehr eng geschnitten (vor allem an den Schultern)”

Gewicht schwer1%

“Der Blazer ist ziemlich schwer”

Top return reasons

Gesamtgröße46%
Farbe10%
Breite7%
Materialqualität6%
Länge5%
Schulterpassform5%
Ärmelpassform5%
Qualität insgesamt3%
Armpassform2%
Falten2%