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Soft demand (-79.0% this quarter) — this niche doesn't clear our bar today.

Market size 14Growth 0Conversion 15Competition 85Returns 0Price range 84Avg price 95Brand share 55Review moat 54Quality gap 85

Avg price

Incredible€26.65

avg listing price — sweet spot $15–$100

Competition

Great30%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great€8.71–€54.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Review moat

Good1,341.08

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad€54K

€54K/yr · 167K searches

Growth

Bad-79.0%

90-day search growth — must beat 0% to launch

Returns

Bad12.7%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

21 falling

Sellers

66

Top-5 brand share

72%

Open market

22%

  • WORK IDEA21%
  • MAZALAT work wear19%
  • Portwest13%
  • REIS11%
  • YESNO8%
  • BWOLF6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€2K6%€3K9%€5K12%€7K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 61 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — -79.0% search growth over the last 90 days.
35K25KSpike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 12.9×