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black swan kostüm

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Soft demand (-95.6% this quarter) — this niche doesn't clear our bar today.

Market size 7Growth 0Conversion 53Competition 6Returns 0Price range 40Avg price 54Brand share 17Review moat 51Quality gap 92

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Avg price

Good€12.46

avg listing price — sweet spot $15–$100

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,476.33

avg incumbent reviews — the moat a new listing must climb

Price range

Okay€6.72–€20.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad€26K

€26K/yr · 48K searches

Competition

Bad93%

top-5 click share — a locked-up shelf

Growth

Bad-95.6%

90-day search growth — must beat 0% to launch

Returns

Bad18.7%

return rate — above 6% kills the launch gate

Competition

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

29

Top-5 brand share

93%

Open market

22%

  • ZSUIQIN28%
  • SZIVYSHI14%
  • AUYAO12%
  • Generic8%
  • Boland8%
  • keland8%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€3K20%€5K30%€8K40%€10K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 9 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -95.6% search growth over the last 90 days.
7K5KSpike '25Prime Day '25Spike '26DecJanFebMarAprJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 114.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt55%

“Super Ware”

beworben Vs Tatsächliches Produkt26%

“Das Produkt entspricht genau der Beschreibung”

Design insgesamt7%

“Gute Verarbeitung”

Haftung/Klebrigkeit7%

“Ich konnte keine Kleberreste oder Schäden entdecken”

Preis-Leistungs-Verhältnis5%

“das Preis-Leistungs-Verhältnis stimmt.”

What buyers complain about

Qualität insgesamt33%

“Keine gute Qualität”

Taillenpassform19%

“Der Gummizug an der Taille bringt leider gar nichts, da der Stoff des Rocks selber absolut nicht dehnbar ist”

Gesamtgröße19%

“Zu kurz”

Haftung/Klebrigkeit14%

“Überall klebt Klebstoff”

Geruch14%

“Geruch schlecht”

Top return reasons

Gesamtgröße41%
Länge14%
Geruch13%
Qualität insgesamt7%
Breite6%
beworben Vs Tatsächliches Produkt2%
Materialqualität2%
Defekt Material/Teile1%
Farbe1%
Brustpassform1%