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black friday angebote 2024 ab wann

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A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 5Conversion 0Competition 33Returns 85Price range 64Avg price 88Brand share 37Review moat 0Quality gap 53

Avg price

Great€20.19

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 6% kills the launch gate

Price range

Good€5.83–€31.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-40.1%

90-day search growth — must beat 0% to launch

Market size

Bad€0

€0/yr · 341K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Review moat

Bad49,203.92

avg incumbent reviews — the moat a new listing must climb

Competition

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

9

Sellers

35

Top-5 brand share

83%

Open market

10%

  • ANTONIO ROSSI28%
  • Calvin Klein23%
  • SINOPHANT11%
  • SockWaddles11%
  • Snocks10%
  • HORISUN7%
  • Open — no brand owns it (3 brands, 10%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€020%€030%€040%€01001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 28 weeks — -40.1% search growth over the last 90 days.
150K100KSpike '26Nov '25Dec '25Jan '26Feb '26Apr '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt23%

“Super bequem”

Gesamtgröße19%

“Passt”

Qualität insgesamt19%

“Super Qualität”

Preis-Leistungs-Verhältnis9%

“Preis Leistung OK”

Materialqualität4%

“Material super”

Weiches Gefühl2%

“Soft BH”

beworben Vs Tatsächliches Produkt2%

“ganz meine Erwartungen”

Benutzerfreundlichkeit2%

“ist super zu bedienen”

Form/Stil1%

“super shape”

Wärme1%

“warm”

What buyers complain about

Qualität insgesamt21%

“Qualitätsprobleme”

Gesamtgröße15%

“Grösse stimmt überhaupt nicht”

Haltbarkeit10%

“Haltbarkeit schlecht”

Lücke/Loch9%

“nix mit Antilochgarantie”

Komfort insgesamt4%

“Das Material fühlt sich unangenehm an”

Materialqualität3%

“Das Material fühlt sich unangenehm an”

Dicke3%

“Außerdem super dünn”

Transparenz2%

“Durchsichtig”

Dünn2%

“Fühlt sich etwas dünn an”

beworben Vs Tatsächliches Produkt2%

“Falsches?Foto. Habe keinen Artikel bekommen. Das Foto ist nicht echt.”

Top return reasons

Gesamtgröße33%
Materialqualität11%
Transparenz10%
Länge9%
Dünn6%
Lücke/Loch5%
Qualität insgesamt5%
Breite3%
Geruch2%
beworben Vs Tatsächliches Produkt2%