betty barclay damen
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Avg price
Incredible€39.56avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 6% kills the launch gate
Review moat
Great434.93avg incumbent reviews — the moat a new listing must climb
Market size
Good€327K€327K/yr · 995K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Price range
Okay€4.71–€267.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.Brands
22 rising
Sellers
189
Top-5 brand share
93%
Open market
6%
- Betty Barclay66%
- bruno banani11%
- Betty & Co10%
- Amazon Essentials2%
- Cartoon2%
- Dream Away2%
- Open — no brand owns it (16 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 273 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
bruno banani Woman Eau de Parfum Blumig-fruchtiges Damen Parfüm 1er Pack (1 x 30ml)
bruno banani€10.394.7★840 rev
Betty Barclay Damen Plisseekleid ohne Arm 42 Red/Pink
Betty Barclay€65.824.5★2 rev
Betty Barclay Damen Printshirt mit Rundhalsausschnitt 44 Mint/Nature
Betty Barclay€30.324.0★2 rev
Betty Barclay Damen Top aus Baumwolle
Betty Barclay€6.015.0★1 rev
Betty Barclay Damen Shirtkleid mit 3/4 Arm 42 Dunkelblau/Blau
Betty Barclay€71.050.0★0 rev
Newest
by launch date
Betty Barclay Damen Plisseekleid Kurzarm 46 Red/Pink
Betty Barclay€97.832 rev
Betty Barclay Damen Plisseekleid Kurzarm 42 Red/Pink
Betty Barclay€79.312 rev
s.Oliver Damen Dress 2179224 84A0 Sandstein 38
s.Oliver€32.092 rev
Betty Barclay Damen Etuikleid Kurzarm 40 Blau/Grün
Betty Barclay€74.780 rev
bruno banani Limited Edition Eau de Toilette für Sie strahlend-femininer Duft mit floral-fruchtigen Noten 30 ml
bruno banani€9.4617 rev
Trending
90-day click momentum
Cartoon Damen Kleid
Cartoon€36.945.0★
Joseph Ribkoff Dress 261739 | 40 | Blue White
Joseph Ribkoff€240.880.0★
s.Oliver Damen Dress 2179224 84A0 Sandstein 38
s.Oliver€32.094.5★
Betty & Co Damen 1621/3323 Kleid Dark Blue/Nature 44
Betty & Co€75.350.0★
Amazon Essentials Damen Tailliertes Midikleid in A-Linie mit Halben Ärmeln und Ausgestelltem Rockteil mit Taschen Marineblau XXL
Amazon Essentials€18.654.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Mega Duft”
“Top Produkt”
“Passt perfekt”
“Geschenk”
“Super Spray, super Preis”
“Angenehm”
“Gerade an warmen Tagen finde ich ihn besonders passend, da er eine sommerliche Leichtigkeit vermittelt”
“Farben stimmen”
“Richt gut und hält lange an”
“Einziger Pluspunkt: Das Material ist echt angenehm”
What buyers complain about
“Fieser Duft”
“Haltbarkeit sehr kurz”
“Passform leider ein Flop.”
“Schlechte Qualität und Service”
“Selbst wenn man frisch rasiert ist, ist es unangenehm esaufzutragen”
“schlecht raus zu kriegen”
“Schade ums Geld”
“der Stoff könnte dicker sein,”
“Schwache leistung”
“Hart wie eine Handseife”