Skip to content
57

basketball shorts

Worth a look

Shows demand growing +128.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 8Growth 95Conversion 8Competition 95Returns 27Price range 79Avg price 88Brand share 78Review moat 21Quality gap 67

Growth

Incredible+128.9%

90-day search growth — must beat 0% to launch

Competition

Great20%

top-5 click share — an open shelf

Avg price

Great€20.10

avg listing price — sweet spot $15–$100

Price range

Great€7.34–€46.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great57%

top-5 brand share — no brand owns this niche

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Okay5.8%

return rate — above 6% kills the launch gate

Review moat

Bad11,858.16

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€30K

€30K/yr · 245K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

268

Top-5 brand share

57%

Open market

38%

  • Under Armour23%
  • Amazon Essentials12%
  • fovdtaa8%
  • Urban Classics7%
  • Litherday6%
  • NIKE5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€6014%€1K6%€2K8%€2K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 114 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +128.9% search growth over the last 90 days.
15K10KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße28%

“Passt”

Qualität insgesamt19%

“Super Ware, alles Bestens”

Komfort insgesamt14%

“Super bequem”

Preis-Leistungs-Verhältnis5%

“Ganz okay für kleines Geld”

Übung/Sporteignung5%

“ideal für sportliche Aktivitäten”

Materialqualität3%

“Angenehmes Material”

beworben Vs Tatsächliches Produkt3%

“Entspricht voll und ganz meinen Erwartungen”

Taschen/Abteilungen3%

“Prima kurze Hose mit einigen verstau Möglichkeiten”

Gewicht leicht2%

“Luftig leicht und bequem”

schnelltrocknend2%

“Die Hose ansich ist sehr bequem trocknet schnell”

What buyers complain about

Gesamtgröße28%

“Fällt kleiner aus, wenig elatisch”

Qualität insgesamt11%

“schlechte Qualität”

beworben Vs Tatsächliches Produkt7%

“Ist anders als wie bei fotos”

Dicke5%

“Wirkt etwas dünn”

Materialqualität5%

“Sehr dünnes Material”

Haltbarkeit4%

“Genau deshalb ist es umso ärgerlicher, dass die Haltbarkeit leider nicht überzeugt”

Dünn4%

“Sehr dünnes Material”

Transparenz3%

“Man kann leider durchschauen so dünn”

Falten2%

“der Schnitt am Bein wirft Falten”

Füße fit2%

“Im "Schritt" etwas eng.”

Top return reasons

Gesamtgröße64%
Materialqualität7%
Qualität insgesamt4%
beworben Vs Tatsächliches Produkt4%
Länge3%
Dünn2%
Breite2%
Taschen/Abteilungen2%
Farbe2%
Oberschenkel fit1%