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66

badeanzug damen

Worth a look

Shows a fragmented shelf (top 5 take 10% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 71Growth 90Conversion 3Competition 98Returns 0Price range 62Avg price 95Brand share 86Review moat 49Quality gap 85

Competition

Incredible10%

top-5 click share — an open shelf

Avg price

Incredible€26.98

avg listing price — sweet spot $15–$100

Growth

Great+97.7%

90-day search growth — must beat 0% to launch

Brand share

Great50%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Good€753K

€753K/yr · 11.6M searches

Price range

Good€10.36–€146.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,635.28

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad18.3%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.

Brands

63 falling

Sellers

150

Top-5 brand share

50%

Open market

47%

  • CUPSHE23%
  • Hanna Nikole9%
  • Ekouaer8%
  • Amazon Essentials6%
  • DOULAFASS4%
  • Speedo4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€8K2%€15K3%€23K4%€30K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 301 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +97.7% search growth over the last 90 days.
900K700KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße48%

“Passt”

Qualität insgesamt10%

“Super Qualität”

Komfort insgesamt7%

“Stylisch, bequem und sitzt einfach top”

Form/Stil5%

“Elegant und doch auch Weiblich”

Materialqualität5%

“Material super”

Farbe4%

“schönes Blau”

beworben Vs Tatsächliches Produkt2%

“Der Tankini sieht genauso aus, wie in den Produktbildern”

Design insgesamt2%

“Schönes Design”

Preis-Leistungs-Verhältnis2%

“Wahnsinns Preis”

schnelltrocknend1%

“Der Badeanzug sitzt gut und trocknet schnell”

What buyers complain about

Gesamtgröße35%

“Ungünstige Passform”

Qualität insgesamt5%

“Qualitativ ungenügend”

Brustpassform4%

“Das Bustieroberteil sitzt allerdings nicht ganz optimal, der Bund unter der Brust könnte irgendwie straffer/glatter sein”

Form/Stil4%

“wenig Shape”

beworben Vs Tatsächliches Produkt3%

“Der Badeanzug sieht in der Realität nicht so spektakulär aus, wieauf den Fotos”

Geruch3%

“Stinkt fürchterlich”

Nähen/Finish/Polieren3%

“fehlerhafte Nähte”

Farbe2%

“Es wunderte mich schon, das so viel Farbe austrat, was normal bei Bademode unüblich ist”

Preis-Leistungs-Verhältnis2%

“Sehr schade für das Geld”

Komfort insgesamt2%

“Sehr unbequem”

Top return reasons

Gesamtgröße68%
Brustpassform6%
Breite5%
Farbe4%
Länge3%
Taillenpassform3%
Materialqualität2%
beworben Vs Tatsächliches Produkt1%
Form/Stil1%
Qualität insgesamt1%