Skip to content
60

böhse onkelz

Worth a look

Shows demand growing +131.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 46Growth 96Conversion 14Competition 73Returns 92Price range 90Avg price 95Brand share 17Review moat 87Quality gap 23

Growth

Incredible+131.5%

90-day search growth — must beat 0% to launch

Avg price

Incredible€26.93

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 6% kills the launch gate

Price range

Great€11.56–€62.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great267.64

avg incumbent reviews — the moat a new listing must climb

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€246K

€246K/yr · 801K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad93%

top-5 brand share — brand-locked demand

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

19

Top-5 brand share

93%

Open market

5%

  • Böhse Onkelz81%
  • Wolkenbruch3%
  • GEHASST VERDAMMT VERGÖTTERT3%
  • Los Tioz3%
  • Auf alte Götter und Gute Freunde3%
  • Lonsdale2%
  • Open — no brand owns it (5 brands, 5%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€7K6%€15K9%€22K12%€30K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 36 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +131.5% search growth over the last 90 days.
45K35KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 4.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt42%

“top quality”

Gesamtgröße34%

“Passt”

Komfort insgesamt6%

“Ist sehr bequem, gut verarbeitet und sieht schick aus”

beworben Vs Tatsächliches Produkt5%

“alles wie beschrieben”

Preis-Leistungs-Verhältnis5%

“Preiswertes T-Shirt”

Waschechtheit3%

“gut, nach vielen Wäsche immer noch sehr gut.”

Geruch3%

“Qualität top und riecht nicht so unangenehm wie manch anderes”

Design insgesamt2%

“Sehr schick”

What buyers complain about

Gesamtgröße28%

“Fällt größer aus”

Qualität insgesamt28%

“Schlechte Qual”

Druckqualität17%

“Billiger Druck nie wieder”

Materialqualität11%

“Billiges Material”

Geeignet für Maschinenwäsche3%

“Habe aber dass Gefühl das es nach dem zweiten Mal waschen schon ein bisschen eingelaufen ist”

Auslaufsicher3%

“Habe aber dass Gefühl das es nach dem zweiten Mal waschen schon ein bisschen eingelaufen ist”

Top return reasons

Gesamtgröße75%
Breite6%
Qualität insgesamt4%
Länge3%
Ärmelpassform2%
Druckqualität2%
Armpassform2%
Schulterpassform1%
Taillenpassform1%
Brustpassform1%