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51

arminia bielefeld fanartikel

Worth a look

Shows low returns (0.4%), but a small market ($18K/yr) keeps it on the watch list.

Market size 4Growth 31Conversion 12Competition 88Returns 98Price range 75Avg price 92Brand share 61Review moat 95Quality gap 19

Returns

Incredible0.4%

return rate — above 6% kills the launch gate

Review moat

Great106.83

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€21.87

avg listing price — sweet spot $15–$100

Competition

Great27%

top-5 click share — an open shelf

Price range

Great€4.95–€44.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Growth

Okay+5.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad€18K

€18K/yr · 86K searches

Competition

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

17 falling

Sellers

25

Top-5 brand share

68%

Open market

26%

  • DSC ARMINIA BIELEFELD24%
  • UGLYSHIRT22%
  • multifanshop10%
  • shirtloge7%
  • Generisch6%
  • Spreadshirt5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€5366%€1K9%€2K12%€2K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)12 products missing review or click data not plotted

All 53 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 59 weeks — +5.2% search growth over the last 90 days.
13K8KSpike '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Nov, Dec · busiest ÷ quietest = 4.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt29%

“Das Produkt ist wie immer hochwertig”

Ketten/Schlüsselqualität14%

“Der Schlüsselanhänger war ein Geschenk”

Farbe14%

“Besonders fällt bei dem Shirt auf, dass das Blau hervorsticht”

Geschenk Zweck7%

“Die Hochwertigkeit und die große Freude die ich meinem geliebten Bruder bald schenke”

Gesamtgröße7%

“Passt perfekt”

Spaß/Unterhaltungserlebnis7%

“Macht Spaß”

Preis-Leistungs-Verhältnis5%

“Und das zu dem stolzen Preis”

What buyers complain about

Stärke25%

“Ein Sternchen Abzug, weil die Konstruktion zu Beginn ein bisschen wackelig war”

Griff17%

“Darüber hinaus haben zwei Teile nicht auf Anhieb ein festen Halt - die Teile können verschoben werden”

beworben Vs Tatsächliches Produkt17%

“Auf den Produktfotos wirkt das deutlich anders, nämlich so wie man es bei Lego oder anderen Klemmbausteinen kennt”

Top return reasons

Gesamtgröße33%
Qualität insgesamt17%
Materialqualität17%
Farbverblassen/Verfärbung8%
beworben Vs Tatsächliches Produkt8%
Farbe8%
Geschenk Zweck8%