arcteryx mütze
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Great€70.10avg listing price — sweet spot $15–$100
Review moat
Good544.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay€4.31–€249.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€155K€155K/yr · 919K searches
Returns
Bad7.2%return rate — above 6% kills the launch gate
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-40.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
22 rising
Sellers
178
Top-5 brand share
94%
Open market
5%
- Mammut88%
- RevolutionRace4%
- Alpinestars1%
- 33,000ft1%
- ALPIN LOACKER1%
- Marmot1%
- Open — no brand owns it (16 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 197 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mammut Alpine Belt schwarz Einheitsgröße
Mammut€26.234.4★587 rev
Mammut Aconcagua Light ML Jacket Men | Midlayer Jacke für Herren | Marine L
Mammut€75.743.9★193 rev
Mammut Core T-Shirt Herren Classic rot XXL
Mammut€23.464.7★247 rev
Mammut Lenni Shirt Men
Mammut€41.314.6★532 rev
Mammut Smart Wallet Ultralight Portemonnaie
Mammut€11.894.4★1,013 rev
Newest
by launch date
X-Trail Hybrid Jacke 2.0 für Damen Wasserabweisende und Atmungsaktive Outdoor Jacke
X-Trail€31.823 rev
RevolutionRace Northbound Fleece Jacket für Herren Outdoor-Fleecejacke perfekt zum Wandern Deep Navy M
RevolutionRace€68.4537 rev
Kirkjubøur Hestur Herren SOFTSHELLjacke 10.000 mm Wassersäule mit Kapuze und Fleecefutter atmungsaktiv und wasserabweisend (DE/NL/SE/PL Alphanumerisch 3XL Regular Regular Alvik Khaki)
Kirkjubøur€32.141,693 rev
Mammut Ultimate VIII SO Hooded Jacket Men 25 Years
Mammut€249.325 rev
Mammut Tamaro ML Vest Damen Leichte Midlayer-Weste warm & atmungsaktiv ideal für Wandern Trekking & Outdoor-Aktivitäten
Mammut€57.911 rev
Trending
90-day click momentum
RevolutionRace Rambler Lightweight Pro Shorts für Herren Leichte Kurze Hose und Wandershorts für Herren Black L
RevolutionRace€53.024.5★
Bassdash UPF 50+ Herren T-Shirt Langarm Angelhemd mit Maske UV Schutz Neck Gaiter Hoodie mit Daumenloch
Bassdash€25.794.6★
Mammut Runbold IV Shorts Men
Mammut€51.684.6★
Mammut Girun II Low GTX Men
Mammut€78.983.9★
Mammut Tamaro ML Hooded Jacket Women
Mammut€64.485.0★
Demand
Weekly Amazon search volume, last 31 weeks — -40.0% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Decent product”
“Passt”
“Super bequem”
“Warm”
“Overall decent product good for the price”
“Toller leichter Rucksack”
“Tut was sie soll”
“Perfekt für längere Touren”
“Der Style ist modern”
“Sehr schönes Material”
What buyers complain about
“Fällt klein aus”
“Müll”
“Dünn”
“Muss nicht schmecken, muss wirken”
“Darf bei dem Preis nicht sein”
“Nach 3 Monaten normaler Nutzung ist der Reißverschluss defekt”
“Geschmack schlecht”
“die Stretchfunktion ist mir zu weich.”
“es ist 2 x nach kurzer Zeit defekt gegangen.”
“extrem empfindliches Material”