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anti mücken draußen

Worth a look

Shows demand growing +909.3% this quarter, but a small market ($36K/yr) keeps it on the watch list.

Market size 9Growth 100Conversion 20Competition 19Returns 100Price range 73Avg price 90Brand share 37Review moat 42Quality gap 93

Growth

Incredible+909.3%

90-day search growth — must beat 0% to launch

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great€21.16

avg listing price — sweet spot $15–$100

Price range

Good€4.63–€121.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,311.33

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Competition

Bad77%

top-5 click share — a locked-up shelf

Market size

Bad€36K

€36K/yr · 106K searches

Competition

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

69

Top-5 brand share

83%

Open market

13%

  • Jan & Jul51%
  • Raid14%
  • Vandal8%
  • AOOWU6%
  • REBELHORN5%
  • Panexf4%
  • Open — no brand owns it (4 brands, 13%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€5K30%€11K45%€16K60%€22K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +909.3% search growth over the last 90 days.
9K7KPrime Day '24Spike '25Prime Day '25Spike '26SepDecJunAugNovMarMay

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 50.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Schädlings-/Insektenbekämpfung14%

“Insekten”

Linderung von Juckreiz11%

“Gut, lindert juckreiz”

Benutzerfreundlichkeit11%

“Sehr praktisch und handlich das Gel als Roll-On zu haben”

Qualität insgesamt9%

“Super Produkt”

Portabilität7%

“Handlicher Roller”

Preis-Leistungs-Verhältnis6%

“Sein geld wert”

beworben Vs Tatsächliches Produkt6%

“Macht sein Job”

Effizienz5%

“Hilft super”

Allergien3%

“Gut beim Juckreiz”

Fieberlinderung3%

“Super für Hitzepickel, Mückenstiche oder gereizte Haut”

What buyers complain about

Geruch17%

“es stinkt so dermaßen”

Funktionalität insgesamt15%

“funktioniert null”

Schädlings-/Insektenbekämpfung11%

“Insekten”

Allergien7%

“geleitet als Juckreiz”

Preis-Leistungs-Verhältnis7%

“Zurück zum Produkt ist zum empfehlen in Apotheke viel teurer”

beworben Vs Tatsächliches Produkt5%

“Irreführende Beschreibung”

Inhaltsstoffe – insgesamt5%

“Was fehlt: Dimetindenmaleat, also ein”

Haftung/Klebrigkeit5%

“Sie haften absolut nicht am Fenster”

Qualität insgesamt3%

“Leider nicht die beste Qualität”

Benutzerfreundlichkeit3%

“Anwendungszeit gegen Null”

Top return reasons

Geruch30%
Gesamtgröße20%
Funktionalität insgesamt14%
Schädlings-/Insektenbekämpfung7%
Auslaufsicher6%
beworben Vs Tatsächliches Produkt5%
Kompatibilität – insgesamt2%
Alterseignung2%
Preis-Leistungs-Verhältnis2%
Qualität insgesamt1%