adidas 36
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Incredible€22.86avg listing price — sweet spot $15–$100
Price range
Great€5.81–€49.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,342.98avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Returns
Bad7.9%return rate — above 6% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad€46K€46K/yr · 180K searches
Competition
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.Brands
33 rising
Sellers
266
Top-5 brand share
81%
Open market
16%
- adidas50%
- PUMA21%
- KKTOTO4%
- hummel3%
- Amazon Essentials3%
- Champion3%
- Open — no brand owns it (27 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 264 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
adidas Unisex Kinder Runfalcon 5 Junior Shoes Core Black/Cloud White/Core Black 36 EU
adidas€25.754.5★2,738 rev
adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 36 2/3 EU
adidas€20.854.7★627 rev
adidas Unisex Kinder VL Court 3.0 Shoes Core Black/Cloud White/Gum 36 EU
adidas€27.634.6★5,654 rev
adidas Damen BREAKNET Sleek Shoes Grey one/core Black/core Black 36 EU
adidas€25.254.2★4,436 rev
adidas Unisex Kinder Grand Court 3.0 Junior Shoes FTWR White/Iridescent/Almost Pink 36 2/3 EU
adidas€25.114.6★408 rev
Newest
by launch date
adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes FTWR White/Collegiate Gold/Collegiate Navy 33 EU
adidas€36.22627 rev
adidas Unisex Kinder Vl Court 3.0 Kids Shoes FTWR White/Collegiate Green/GUM5 36 EU
adidas€49.852,826 rev
Amazon Essentials x Sofia Grainge Unisex Kinder Sneaker mit Klettverschluss und Gummisohle Elfenbein 28 EU
Amazon Essentials€20.2076 rev
Amazon Essentials x Sofia Grainge Unisex Kinder Sneaker mit Klettverschluss und Gummisohle Gelb 27 EU
Amazon Essentials€18.8376 rev
Amazon Essentials x Sofia Grainge Unisex Kinder Sneaker mit Klettverschluss und Gummisohle Elfenbein 33 EU
Amazon Essentials€18.1476 rev
Trending
90-day click momentumadidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes FTWR White/Collegiate Gold/Collegiate Navy 33 EU
adidas€36.224.7★
adidas Adidas Adi - Kick II Training Shoes Weiß 39 1/3 EU
adidas€42.364.0★
PUMA Unisex Kinder Minicats Kapuzenjacke gepolstert 1 Stück
PUMA€9.834.8★
PUMA Unisex Kinder Teamrise Jr Shorts Puma Black-puma White 116 EU
PUMA€8.254.7★
Fudaolee Unisex Kinder Turnschuhe Jungen Sportschuhe Atmungsaktiv Laufschuhe Mädchen Leichtgewicht Sneaker rutschfest Hallenschuhe Freizeit Fitnessschuhe A-Weiß 28 EU
Fudaolee€16.304.3★
Demand
Weekly Amazon search volume, last 40 weeks — +1.2% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super Passform”
“Gewohnt super Qualität”
“Ultra bequem”
“Preis-Leistung super”
“Federleichte Lieblingsschuhe”
“Top Farbe”
“So wie beschrieben immer wieder gerne”
“Perfekt zum Sportunterricht”
“Amazon Basics setzt hier bewusst auf einen zeitlosen Look, der schlicht und dennoch elegant wirkt”
“robust”
What buyers complain about
“fällt kleiner aus”
“Einen Tag in der Kita getragen, schon kaputt”
“Qualität ungenügend”
“Sie sind nicht so robust”
“ziemlich starr/hart”
“Nachkaufprodukt”
“ist aber für den täglichen Gebrauch auf dem Spielplatz oder beim Toben nicht optimal.”
“Sohle extrem rutschig”
“Leider der Schock, Schuhe sind / waren schon getragen, kaputt und verschmutzt bzw abgenutzt”
“Hose durchsichtig”