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Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 79Growth 24Conversion 89Competition 60Returns 99Price range 71Avg price 85Brand share 45Review moat 40Quality gap 65

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great€18.81

avg listing price — sweet spot $15–$100

Market size

Great€1.1M

€1.1M/yr · 541K searches

Price range

Good€5.95–€36.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,462.3

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.0%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

34

Top-5 brand share

78%

Open market

17%

  • Tarbust28%
  • paff right27%
  • Fil-teer10%
  • Nicobuster7%
  • Thometzki5%
  • SLOOW5%
  • Open — no brand owns it (7 brands, 17%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€43K8%€85K12%€128K16%€171K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.
18K13KSpike '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt25%

“Super Produkt”

beworben Vs Tatsächliches Produkt13%

“Produkt wie beschrieben”

Filterung10%

“Filter”

Gesamtgröße10%

“Passt”

Preis-Leistungs-Verhältnis10%

“Preis Leistung ok”

Benutzerfreundlichkeit7%

“Schnelle und unkomplizierte Abwicklung”

Hustenlinderung3%

“Und das beste meine Lunge dankt es mir seid dem ich diese Aufsätze nun schon eine Weile verwende brauche ich kaum noch husten,nie wieder ohne”

Effizienz2%

“funktionier”

Stärke2%

“Solides Mittelfeld”

Atmungsaktivität2%

“Ist auf jeden Fall gut für die Bronchien”

What buyers complain about

Filterung40%

“Defekte Filter”

Qualität insgesamt18%

“Müll”

Preis-Leistungs-Verhältnis10%

“Die Preise sind gestiegen”

Verklemmen/Verstopfen4%

“Filter sehr viele verstopft”

Benutzerfreundlichkeit4%

“Unbrauchbar”

beworben Vs Tatsächliches Produkt3%

“nicht wie auf dem Foto”

Geschmack insgesamt3%

“Und ohne;schmeckts nicht mehr🚬”

Gesamtgröße3%

“mir zu wenig”

Defekt Material/Teile2%

“Viele Filter defekt”

Materialqualität2%

“Material Änderung”

Top return reasons

Filterung36%
Gesamtgröße29%
Funktionalität insgesamt9%
Qualität insgesamt8%
Kompatibilität – insgesamt3%
beworben Vs Tatsächliches Produkt2%
Benutzerfreundlichkeit2%
Verklemmen/Verstopfen2%
Haftung/Klebrigkeit1%
Farbe1%