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vanille liquid

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A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 1Growth 13Conversion 51Competition 0Returns 99Price range 60Avg price 66Brand share 0Review moat 82Quality gap 96

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Review moat

Great368.8

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€13.87

avg listing price — sweet spot $15–$100

Price range

Good€6.50–€27.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-24.7%

90-day search growth — must beat 0% to launch

Market size

Bad€3K

€3K/yr · 5K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

4

Top-5 brand share

100%

Open market

0%

  • Belissia48%
  • VanAnderen24%
  • FURUN17%
  • Honeyberry11%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€29920%€59830%€89740%€1K1001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.7% search growth over the last 90 days.
350250Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack28%

“Klasse Geschmack”

Geruch28%

“Top Aroma immer wieder gerne”

Preis-Leistungs-Verhältnis17%

“Gutes Preisleistungsverhältnis und schnelle Lieferung”

Geschmack insgesamt11%

“Sehr lecker (auch als E-Liquid)”

Qualität insgesamt8%

“Qualität”

Benutzerfreundlichkeit4%

“Vielseitig verwendbar”

What buyers complain about

Geschmack37%

“Geschmacklos”

beworben Vs Tatsächliches Produkt20%

“Artikelbeschreibung unzureichend”

Filterung20%

“Der Filter geht dadurch sogar schneller schlecht”

Geschmack insgesamt7%

“Geschmacklos”

Süße7%

“wird nur der Geschmack des Süßstoff deutlicher, welcher den Geschmack des Aromas Überdeck.”

Top return reasons

Entflammbar50%
Kompatibilität – insgesamt50%