tv 39 zoll
Skip itPrices mostly outside the sweet spot ($108.98–$277.17) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,163.13avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Good€162.72avg listing price — sweet spot $15–$100
Returns
Good3.0%return rate — above 6% kills the launch gate
Market size
Okay€100K€100K/yr · 62K searches
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad€108.98–€277.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
60
Top-5 brand share
69%
Open market
24%
- Hisense30%
- DYON13%
- coocaa9%
- TELEFUNKEN9%
- CHIQ8%
- Samsung7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![Hisense 40E4QT Fehrnseher 40 Zoll DLED Smart TV Game Mode AI Sports Mode Dolby Audio Dolby MS12 DTS Virtual X HDR10 HLG Full HD High Contrast Rauschunterdrückung [2025]](https://m.media-amazon.com/images/I/51-7t9I7s-L.jpg)
Hisense 40E4QT Fehrnseher 40 Zoll DLED Smart TV Game Mode AI Sports Mode Dolby Audio Dolby MS12 DTS Virtual X HDR10 HLG Full HD High Contrast Rauschunterdrückung [2025]
Hisense€152.364.4★4,373 rev
DYON ULTIMAX 40F-TI - 40 Zoll (100 cm) Full-HD Smart TV mit Tizen OS Triple Tuner (DVB-C/-S2/-T2) Smart & Gaming Hub Prime Video Netflix Disney+
DYON€143.224.2★723 rev
coocaa Smart TV 40 Zoll 100cm QLED FHD Fernseher kompatibel mit Google TV HDR 10 Dolby Audio Bluetooth 5.1 EyeCare Google Cast Triple Tuner DVB-T/-T2/-C/-S/-S2 CI+ 2026 Upgrade-Modell
coocaa€139.024.1★289 rev
CHiQ 40 Zoll (101cm) FHD QLED Pro Smart Google TV Kompatibel mit HDR10 dbx-tv Apple AirPlay Prime Video YouTube Dolby Audio mit Google Sprachsteuerung Rahmenloses Design L40QST
CHIQ€157.454.3★376 rev
TELEFUNKEN XF40P900S 40 Zoll Fernseher LED TV Full HD (1920x1080 Pixel) mit 100 cm Bildschirmdiagonale und integriertem Triple-Tuner (2026)
TELEFUNKEN€152.054.5★37 rev
Newest
by launch date
coocaa 40 Zoll Fernseher 100cm QLED FHD Smart TV Superior QLED Tech HDR10 HLG 1.5GB RAM für flüssiges Streaming Dolby Audio Triple Tuner DVB-T/-T2/-C/-S/-S2 CI+ Bluetooth 5.1 40CTQH38Z 2026
coocaa€136.3450 rev
![Hisense 40E4DS Fernseher 43 Zoll 4K FHD Smart TV Hi-View AI Engine 60Hz Game Mode Natural Colour Enhancer Dolby Audio DTS Virtual: X Rauschunterdrückung Airplay [2026]](https://m.media-amazon.com/images/I/41H-RWxOjcL.jpg)
Hisense 40E4DS Fernseher 43 Zoll 4K FHD Smart TV Hi-View AI Engine 60Hz Game Mode Natural Colour Enhancer Dolby Audio DTS Virtual: X Rauschunterdrückung Airplay [2026]
Hisense€136.4258 rev
Smart Tech 40FV02V Fernseher 40 Zoll Smart TV VIDAA - Fernseher mit Full HD Auflösung Bluetooth und Triple-Tuner LED TV (2026)
Smart Tech€128.03241 rev
HKC Fernseher 40 Zoll (100cm) Full HD LED TV mit Triple Tuner (DVB-T/T2-C-S/S2) USB Media Player HDMI CI/CI+ Hotelmodus (H40Q1F-NS 2026)
HKC€128.477 rev
Sharp 40HE2745E Fernseher 40 Zoll Smart TV Powered by TiVo - HDR Fernseher mit Full HD Auflösung und Triple-Tuner LED TV (2026)
Sharp€157.8340 rev
Trending
90-day click momentumSmart Tech 40FV02V Fernseher 40 Zoll Smart TV VIDAA - Fernseher mit Full HD Auflösung Bluetooth und Triple-Tuner LED TV (2026)
Smart Tech€128.034.2★
coocaa 40 Zoll Fernseher 100cm QLED FHD Smart TV Superior QLED Tech HDR10 HLG 1.5GB RAM für flüssiges Streaming Dolby Audio Triple Tuner DVB-T/-T2/-C/-S/-S2 CI+ Bluetooth 5.1 40CTQH38Z 2026
coocaa€136.344.2★
Hisense 40E4DS Fernseher 43 Zoll 4K FHD Smart TV Hi-View AI Engine 60Hz Game Mode Natural Colour Enhancer Dolby Audio DTS Virtual: X Rauschunterdrückung Airplay [2026]
Hisense€136.424.1★
HKC Fernseher 40 Zoll (100cm) Full HD LED TV mit Triple Tuner (DVB-T/T2-C-S/S2) USB Media Player HDMI CI/CI+ Hotelmodus (H40Q1F-NS 2026)
HKC€128.474.1★
Smart Tech TV LED FHD 40 (101 cm) 40FN01V3 Nonsmart 3xHDMI 2xUSB Hotel Mode Store Mode
Smart Tech€108.983.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“super Preis - Leistung”
“Bild Super”
“Super Produkt”
“Leichte Installation”
“Bild und Ton super”
“Produkt wie beschrieben”
“für Full HD sieht das Bild wirklich spitzenmäßig aus.”
“Bild super, leichte Bedienung”
“Passt”
“Der Fernseher hat zwar eine ok gute Software,”
What buyers complain about
“Audio ziemlich schwach”
“Wer kein Wert auf Qualität legt kann den kaufen”
“Keine Bluetoothkopplung möglich”
“Apps hängen nicht”
“Mangelhafte Bedienungsanleitung, nur durch Selbsttest gelungen”
“Defekt nach 1 Monat”
“hält es aber nicht.”
“Beschreibung stimmt nicht”
“Klein fein passt”
“Technische Probleme und Handhabung schwierig”